Tag Archives: consumer

How Open Innovation Increases Consumer Value

Fast Company magazine recently named Nike the most innovative company of 2013, largely based upon a revolutionary new fitness monitoring bracelet called the FuelBand. The FuelBand has helped transform Nike from an apparel manufacturer to a technology, data and services company integrated into their consumers daily lifestyle. Nike simply could not acquire all the aspects of expertise required, and get the product to market quickly, without utilizing Open Innovation.

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The Promise and Peril of 3D Printing

By now, you’ve probably heard about 3D printing. 3D printing technology isn’t new -- it’s actually been around for a few decades. What’s new is the fact that in the past few years, a “perfect storm” of converging technologies are rapidly opening up a lot of potential new applications.

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