Tag Archives: Customer Segmentation

The Magic Question of Strategy

The Magic Question of Strategy

Your grand strategy seems airtight on paper. You’ve arrived at a winning aspiration. You’ve honed in on an open and attractive segment in which to play. You’ve identified the competitive advantages that will enable you to win in your chosen spaces. You’ve got the capabilities and systems to support your choices. But as the saying goes, no battle plan survives ...

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modelH update: Healthcare Customer Segmentation – Users, Buyers, and Intermediaries

modelH is a co-creation forum dedicated to building an open source business model canvas for the US healthcare system. Our recent project sprints on Customer Segments and Intermediaries revealed some terrific insights, and yet we also learned that there can be shortcomings to the linear nature of our approach. This update will bring you up to speed on what the modelH community has been doing for the past 6 weeks, what we are teeing up next, and how you can get involved.

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