Tag Archives: Customers

Why Cultivate Innovation Agility?

Skier in high mountains

I was at a committee meeting recently and one of the guiding principles adopted by the team was “agile decision making – the 80:20 rule”. When I inquired as to what “agile decision making” actually meant, I was informed that it meant accelerating planning by making fast decisions that did not need to be “perfect”. So does this mean that I ...

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Two Factors For Change Management Success

Two Brains

Long-term thinking is a vital element of effective change leadership. For change to pay off, a leader must have grit and a desire to see change through to the end. However, it can be tempting to focus your attention on the current quarter’s results, and put key change initiatives off. The forces pulling you to do this are compelling. Exxon ...

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For whom do you create new products?

Woman Hand Picks Symbol Business Man From Row Of Businessmen

According to AcuPoll more than 95-percent of new products fail each year. This harrowing statistic should sound an alarm, one that says the way we approach the conceptualization and launch of new products does not work. Every year, billions of dollars shrivel down to zero. Careers and jobs lost. So much talent and energy gets wasted in the misdirected compulsion ...

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Does the new need to be new?

Image of astonished business woman holding ipad

Does every innovation need new technology, or a new manufacturing process, or a new patent? Does it need to be new for the sake of it? Not if you understand exactly what you have before you start, and how it can be exploited further to meet new demands in the marketplace.

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When More Innovation Isn’t Your Best Option

Stressed Innovator

The more innovation, the better. That seems to be the going mantra. After all, who wouldn’t want to come up with something new? You can gain additional share of existing markets, or even create new ones. But there comes a tipping point. One where more innovation doesn’t help a business. It hurts it. When improperly paced (i.e., pacing too many ...

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Making innovation a Habit – the birth of the creative leader

dance-5-picture

“The traditional way we’ve thought about leadership—which I would describe as leading from the front, this idea that someone is at the top making all of the decisions—is not the most effective way of unlocking the creativity of an organization, whether it’s a traditional design organization, like an Ideo, or a company that’s trying to be more creative in the ...

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Multi-Target Look at Social Media and Open Innovation

aims

Given social media’s incredible reach and the potential for new and even more amazing platforms to quickly evolve, companies must begin to figure out how to leverage this tremendous power. The starting point, I believe, is to understand that a multi-target approach is needed because most open innovation efforts lie in three different circles. There is often a significant overlap, ...

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Online Marketing Is Dead. Long Live Online Marketing!

RIP-710823

We marketers have all heard the jokes about how half our marketing is working—but we never know which half… That’s a message I really like, actually. We need to hear it from time to time, because—let’s be honest—there remains some truth to it. When online marketing came on the scene, it seemed as if all that might change. New analytics ...

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