Tag Archives: Customers

Why the Test & Learn Approach Does Not Work

Why the Test & Learn Approach Does Not Work - Innovation Excellence

The in-market test & learn approach to innovation is becoming increasingly common, because it meets the cultural needs of modern businesses to behave entrepreneurially. At The Strategy Distillery we believe (and have witnessed) this approach is life threatening to the future success of a newly launched product or service. Here's why...

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10 Ways to Create an Amazing Business

No list can guarantee the success of your business, but this one guarantees it will be amazing. We love lists. I’m convinced that etched on some ancient cave wall there exits a bulleted list of the Ten Things Every Cro-Magnon Must Do To Succeed; okay, it may be just three things, but none-the-less our love affair with lists runs long ...

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Getting Clear on Your Strategy

Clarity - Getting Clear on Your Strategy

“If I had the key members of your executive suite all in the same room, would they all be able to articulate the essence of your business strategy clearly and consistently?” I asked the executive vice president of strategy. “Probably not,” she replied. “But I do know we need a new one, because the current one isn’t working.” I hear ...

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Coaching for Innovation Agility to Affect Profound Change

Uncertainty and instability are the key drivers of the business game and our clients are challenged by a diverse range of problems which are not going away. This means that the future will be very different from today and, as coaches, we are in a unique position to support and enable our clients to survive, master, and flourish within the playing fields of the future.

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Why Cultivate Innovation Agility?

I was at a committee meeting recently and one of the guiding principles adopted by the team was “agile decision making – the 80:20 rule”. When I inquired as to what “agile decision making” actually meant, I was informed that it meant accelerating planning by making fast decisions that did not need to be “perfect”. So does this mean that I ...

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