Tag Archives: Customers

Does the new need to be new?

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Does every innovation need new technology, or a new manufacturing process, or a new patent? Does it need to be new for the sake of it? Not if you understand exactly what you have before you start, and how it can be exploited further to meet new demands in the marketplace.

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When More Innovation Isn’t Your Best Option

Stressed Innovator

The more innovation, the better. That seems to be the going mantra. After all, who wouldn’t want to come up with something new? You can gain additional share of existing markets, or even create new ones. But there comes a tipping point. One where more innovation doesn’t help a business. It hurts it. When improperly paced (i.e., pacing too many ...

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Making innovation a habit – the birth of the creative leader

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“The traditional way we’ve thought about leadership—which I would describe as leading from the front, this idea that someone is at the top making all of the decisions—is not the most effective way of unlocking the creativity of an organization, whether it’s a traditional design organization, like an Ideo, or a company that’s trying to be more creative in the ...

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Multi-Target Look at Social Media and Open Innovation

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Given social media’s incredible reach and the potential for new and even more amazing platforms to quickly evolve, companies must begin to figure out how to leverage this tremendous power. The starting point, I believe, is to understand that a multi-target approach is needed because most open innovation efforts lie in three different circles. There is often a significant overlap, ...

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Online Marketing Is Dead. Long Live Online Marketing!

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We marketers have all heard the jokes about how half our marketing is working—but we never know which half… That’s a message I really like, actually. We need to hear it from time to time, because—let’s be honest—there remains some truth to it. When online marketing came on the scene, it seemed as if all that might change. New analytics ...

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Six Levers for Solving the Corporate Innovation Problem™ – Part 1

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Despite large and growing investments in innovation, results remain disappointing. We call this "The corporate innovation problem”, and in a 3-part article series, we dig deeper into this problem and find that there are actually two root causes for it. We focus on one of the root causes – the “system problem” – and work out six levers of improvement.

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