Tag Archives: Design Thinking

Play to Win

Play to Win

While certain roles depend upon pinpoint accuracy (surgeons, logistics, pharmacy), most industries can be rethought and create more value – and most experiences can be made better – with a sense of wonder and human-centric user viewpoint.

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The Intersection of Design Thinking and User Experience

Think of it as the front end of the front end, this fusion of methods for solving problems for real people and creating a better experience for them. By fusing Design Thinking and User Experience you learn the socio-psychological wants and desires of your user base and understand their world, as well unpacking attitudes, reactions, and emotions about a specific tested object.

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Making Design Thinking Work in Complex Ecosystems

Whilst the practice of “build-test-fail-learn-iterate” can lead to elegant innovation and superior user experiences in relatively simple, linear 1:1 company-customer markets such as consumer goods or tech, in markets characterised by many stakeholders with often competing interests, design thinking is less effective.

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Max DePree: North America’s First CEO Design Thinker

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The former CEO of Herman Miller, Max DePree said, “I’ve got so many MBAs, but what I need is a poet. Poets are the original systems thinkers." This poetic mode is the critical perspective in a human-factor and design business—and Herman Miller is the most apt precursor in the Design Thinking revolution, so they knew the value of this holistic, poetic lens where anything can be better designed to better suit real people.

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