Tag Archives: Design Thinking

Sense and Respond

Jeff Gothelf Sense and Respond

I had the opportunity recently to interview fellow author Jeff Gothelf to talk with him about his new book Sense and Respond, which is his second book with his co-author Josh Seiden and a major publisher. Congratulations Jeff! 1. Why is it so important that companies embed the two-way conversation with customers at the center of what they do?

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The Evolving Role of Design

The role of design evolves at the speed of innovation—the dizzying, dynamic speed of the market. Design now has a seat at executive and board tables across the globe. More than ever, a holistic sense of design is valued as a legal means of significant competitive advantage. But it hasn’t always been this way. The journey from the cubicle to ...

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Ethnography Alone Cannot Generate Transformative Insights

Consumer anthropology offers such refreshing insights into the marketplace, re-humanizing the relationship between people, things and stores in very profound and moving ways. This movement also has helped stores get their noses out of spreadsheet and theories and keep their eye on the customer experience. Whether in-store or online, this ethnographic sensitivity has positively been leveraged to optimize the present ...

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Design Thinking as Worldview

Design Thinking as Worldview

Design thinking is considered a human-centered framework for problem solving, used in formal innovation work in many fields: health care, consumer products, software, medical devices, durable goods, services and city planning. Design thinking has been perhaps the most lauded innovation method. In brief, the phases include empathy, define, ideation, prototyping, testing and storytelling. Here’s the weird factor. The more I practice design ...

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Leadership Lessons from a Design Thinking Pioneer

Max DePree

The former CEO of Herman Miller, Max DePree said, “I’ve got so many MBAs, but what I need is a poet. Poets are the original systems thinkers.” This poetic mode is the critical perspective for a human-factor and design business – and Herman Miller is the most apt precursor in the design thinking revolution, so they knew the value of this ...

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Situational Medicine, Purpose, and Innovation

Situational Medicine

Encouraged by 1000s of Leadership Training workshops, books and sessions, I took a time to contemplate and draft my purpose. The idea is that if you know your driving purpose, this knowledge will guide and attune all future growth. The purpose will act as a point of inspiration, a decision filter, and also an endless surplus of renewal. Discerning a ...

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Let’s Digitize the Innovation Process!

What if mobile was the right media to support, democratize, and streamline the innovation process? Moodi Mahmoudi is one of the founders of Collaborne, and thats’ excatly what his startup is trying to achieve. He tells us more about it, while receiving us in their gorgeous premises in Amsterdam. The innovation management dilemma Is really innovation a problem companies want ...

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Design Thinking and Action Learning for Product Managers and Innovators

How can your products solve customers’ needs… as fast as customers need them? Try Design Thinking coupled with Action Learning. Design Thinking is a method of problem solving centered around the end user. Action Learning is a collaborative process that defines a problem and focuses on the desired outcome. Using these two processes together provides innovative solutions fast enough to ...

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