Tag Archives: Design Thinking

Exploring Frameworks and Methods as an Innovator

Over the past twelve or eighteen months, I was asked to explore and explain different frameworks that the innovator might need to know, or at least have an opinion upon. I encourage you to explore these as all have innovating connecting value to bring into your own thinking and referencing of innovation capability building.

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Overcoming Innovation’s Roadblocks: Poor Prioritization

Generating ideas is the fun (and frankly, easiest) part of innovation. The true challenge is prioritizing ideas which are equal parts desirable, feasible and viable. We’ve got a tool for that. This is the first in a multipart series on the Roadblocks to Innovation—where we’ll be providing real-world examples, actionable insights and practical tools that can help you innovate to win. ...

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The Essential 4-step Product Innovation Process [podcast]

I love hearing how companies are creating successful products that provide customers value, which is the topic of this episode. Gordon Stannis, the Director of Design and Strategy at Twisthink shares their approach to developing innovative solutions for their Fortune 500 clients. Gordon started his work as an industrial designer and then moved into product development and management roles. We ...

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The Evolving Role of Design

The role of design evolves at the speed of innovation—the dizzying, dynamic speed of the market. Design now has a seat at executive and board tables across the globe. More than ever, a holistic sense of design is valued as a legal means of significant competitive advantage. But it hasn’t always been this way. The journey from the cubicle to ...

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Ethnography Alone Cannot Generate Transformative Insights

Consumer anthropology offers such refreshing insights into the marketplace, re-humanizing the relationship between people, things and stores in very profound and moving ways. This movement also has helped stores get their noses out of spreadsheet and theories and keep their eye on the customer experience. Whether in-store or online, this ethnographic sensitivity has positively been leveraged to optimize the present ...

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Design Thinking as Worldview

Design Thinking as Worldview

Design thinking is considered a human-centered framework for problem solving, used in formal innovation work in many fields: health care, consumer products, software, medical devices, durable goods, services and city planning. Design thinking has been perhaps the most lauded innovation method. In brief, the phases include empathy, define, ideation, prototyping, testing and storytelling. Here’s the weird factor. The more I practice design ...

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Leadership Lessons from a Design Thinking Pioneer

Max DePree

The former CEO of Herman Miller, Max DePree said, “I’ve got so many MBAs, but what I need is a poet. Poets are the original systems thinkers.” This poetic mode is the critical perspective for a human-factor and design business – and Herman Miller is the most apt precursor in the design thinking revolution, so they knew the value of this ...

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