Tag Archives: Ethnography

Ethnography Alone Cannot Generate Transformative Insights

Consumer anthropology offers such refreshing insights into the marketplace, re-humanizing the relationship between people, things and stores in very profound and moving ways. This movement also has helped stores get their noses out of spreadsheet and theories and keep their eye on the customer experience. Whether in-store or online, this ethnographic sensitivity has positively been leveraged to optimize the present ...

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Living Well through Collaboration

(This post continues the summary of fabulous stories and interactions at the 3rd Open Innovation Summit at Baldwin Wallace College’s (BW) Center for Innovation & Growth: Practical Challenges of Global Open Innovation featuring P&G on April 21st.) Craig Vogel, President of Live Well Collaborative (LWC), talked about being an Open Innovation partner of P&G, focusing on the over 50 population. ...

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