Tag Archives: Ethnography

Essential Tactics for Innovation Intrapreneurs

For authentic innovation to occur at an organization, you have to craft the culture of a place to accept and embrace new ways of working together and being in the market. More often than not, teams or outsourced agencies follow an innovation method, create many concepts that are new to the market and certain to create new value, but are ...

Read More »

Ethnography Alone Cannot Generate Transformative Insights

Consumer anthropology offers such refreshing insights into the marketplace, re-humanizing the relationship between people, things and stores in very profound and moving ways. This movement also has helped stores get their noses out of spreadsheet and theories and keep their eye on the customer experience. Whether in-store or online, this ethnographic sensitivity has positively been leveraged to optimize the present ...

Read More »

Living Well through Collaboration

(This post continues the summary of fabulous stories and interactions at the 3rd Open Innovation Summit at Baldwin Wallace College’s (BW) Center for Innovation & Growth: Practical Challenges of Global Open Innovation featuring P&G on April 21st.) Craig Vogel, President of Live Well Collaborative (LWC), talked about being an Open Innovation partner of P&G, focusing on the over 50 population. ...

Read More »