Tag Archives: Everett Rogers

Using Books as Tools

We are celebrating and shining a spotlight on Books as Tools, tools for innovators, with a series of the same name, and founded in on our belief that books aren't books. They’re incendiary tools for personal revolution and organizational change. Did we say we plan to go deeper? Small group discussions with authors, explorations of how others use books to create change, and more.

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How do Users Influence Innovation?

Innochat is a weekly Twitter chat involving a wide range of really interesting people from all over the world, linked by one thing – a deep interest and passion for innovation. One recent chat focused on the role of users and innovation. We tried to distinguish Lead Users (LUs), Early Adopters (EAs) and Brand Advocates (BA), and assess the impact each one has on innovation.

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