Tag Archives: facebook

A New Way Amazon Changes Everything

Amazon Frito Lay Box

The arrival of the Internet began major disruption to decades old methods of consumer packaged goods (CPG) distribution. The tried and true method of manufactures selling to a collection of wholesalers, who then sold the product on a range of retailers began to be reexamined. We saw the arrival of online retailers like Amazon who sought to compete with brick ...

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#ALS Ice Bucket Challenge

voice

As ice buckets keep being dumped over my fb friends every day, I want to look at the #ALS #IceBucketChallenge phenomenon from the marketing angle and talk about what makes it a successful campaign.

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Is Social Media Unhealthy?

A Harvard University study revealed that during self-disclosure on social media, participants activated the Nucleus Accumbens. This region is important in the development of addictions -- it lights up when someone takes cocaine or other drugs. Self-disclosure activates the same part of the brain associated with the sensation of pleasure -- the same pleasure we get from having sex, eating food, and receiving money.

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Innovation of Loneliness

Here is an interesting video exploring ideal human group sizes, human psychology, and the effects of social media and social networks on the human condition. It will be interesting to see, now that we know these things, what we choose to do. What impact have the innovations that are social media and social networking had on your life and your loneliness?

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How Social Affects Lead Generation

Social for lead generation has finally stepped into the limelight, and for good reason. The question of whether or not it can be an effective B2B marketing strategy has been answered with an astounding yes. But now the question remains, “how do I successfully implement social into my overall strategy?”

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