Tag Archives: Google

Can you set targets for creativity? Part 1 – why?

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This is the first of two articles on setting targets for creativity. The topic of part 1 is why targets should be set; part 2 deals with how to set them. There is a stereotypical representation of creativity as a light bulb moment, which in reality isn’t common. Related to this, there is the perception that creativity is something purely ...

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Following Four Different Paths to Innovation

The Innovation Maze

I had the opportunity recently to interview fellow Innovation author Gijs van Wulfen to talk with him about his new book The Innovation Maze, which is a follow-up to his great first book The Innovation Expedition. 1. In the book you cite a study saying companies reported a drop in breakthrough ideas between the mid 1990’s ...

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Learn from the Best: Google’s Nine Principles of Innovation

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Google is widely considered, by both the general public and business experts, to be one of the most innovative companies in the world. So how does Google promote a culture of innovation and ensure that innovative ideas are properly implemented, creating profitable new products that position the company for long-term success? Google’s “recipe” for driving innovation is no carefully guarded secret sauce. Rather, Google has openly shared this information with the public.

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There Is No One True Path To Innovation

There Is No One True Path To Innovation

Innovation has become like a religion in business today, with “innovate or die” as its mantra. When a company succeeds, people attribute its good fortune to superior innovation. When it fails, people say it lacked the ability to innovate, no matter how many new products it launched. The message is simple: you need to disrupt to survive. So it shouldn’t ...

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How the Impossible Becomes Possible

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Arthur C. Clark insisted that any sufficiently advanced technology is indistinguishable from magic. Yet most of us have to live in a world of practicalities. Growing up means that fantasies must give way to realities. We learn to favor probabilities over possibilities.

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Innovation Risk & Return: Horizons, Uncertainty and the Teddy Bear Principle

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I’ve had a couple of interesting conversations recently focused on the strategic view of innovation using the 3 Horizons framework originally proposed by McKinsey, and the assessment of risk and return from innovation. The 3 Horizons approach can be used to manage different areas of future business concurrently, albeit with different managerial approaches given the different requirements and characteristics.

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