At our Industry and Research conference, I was asked by Sihem Jouini to define the 'unfair advantage' of Imagine with Orange, a platform dedicated to crowdsourcing innovative ideas. Jouini is Associate Professor and Director of the Innovation & Entrepreneurship major at HEC ExMBA, and a researcher in organizational design for innovation and creativity.

Sihem Jouini and Christophe Midler, heading the PIC Master at Polytechnique Engineering and HEC Business School, just published a book on 'Innovation management and globalization', encompassing the research work and internship experience of their students.