Tag Archives: Innovation

One Hiring Mistake That Most Startups Make

The growth stage of a startup is scary and painful. With perfectly good intentions, founders make this mistake, that may lead to the company’s failure. When a startup is born, its founders are the creators of everything. They are the ones responsible for product (or service) development, for initial marketing and sales, and everything else that’s needed. They get their hands real dirty. When they ...

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Brand Essence: The Rock’n’Roll of Business (Part Two)

One real power of a brand is that it serves as a tuning fork for an organization, helping them quicken strategic decisions, vetting new opportunities, and making hard choices when projections are slipping away from the target. Nothing kills brand value more than short-term revenue focus. When the deafening sirens of Wall Street start signing, listening to the essence of brand can keep a company from wrecking on its own overexcited ambition. Brand is the moral DNA of an organization, and therefore it’s crucial to...

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Why Holidays are Good for Innovation

Why Holidays are Good for Innovation - Innovation Excellence

Design and marketing are integral to the process of turning good ideas into successful innovations. And I believe that these are best integrated into the innovation process as early as possible, making the product story and the user interface an integral part of our innovative product or service.

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Here’s What’s Wrong With Your Great Idea

Here’s What’s Wrong With Your Great Idea - Innovation Excellence

When Steve Jobs launched the iPhone in 2007, many pundits were less than impressed. Some said that its unusual shape made it unwieldy. Others thought that it was too expensive. Still others remarked that all the extra software made it a poor choice for its primary function — making phone calls.

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