Tag Archives: Innovation

Embody the Problems to Discover Innovation

Much of the work of innovation takes place trying to deeply understand the unmet needs of a particular market. As one Innovation school of thought calls it, what are the “jobs to be done?” Discerning these needs, these undone jobs, takes more empathy than data, more heart than head, and it takes a real investment of time and attention. To ...

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Primed & Ready: How to Extend Your Brand & Conquer Adjacent Spaces

It’s easy to think big. What’s harder is to activate the ideas that push the envelope responsibly. Welcome to the ‘Overlooked Middle’ —the way to tap sweet spots you’ve been missing. _____ When I’m in an ideation session, concepts typically fall into one of two banks: core ideas, which nestle tightly with the brand’s existing equity and assets, and disruptive ideas—blue-sky, ...

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The Case of the Stolen Idea

What happens when your idea is stolen? You have an idea. Your great, wonderful idea which is the best thing anyone has heard in years or centuries… As many other innovators, you explain your idea to your friends, colleagues or superiors trying to get funding or valuable feedback. But then, weeks or months later, you found out that someone realized ...

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Leading Innovation in the Digital Age

This is the third & final article on embracing digitization, transformation and innovation. We are living in an era where that is defined by one continual exponential technology wave after another, called the Digital Age. It is transforming everything we do, from how we do business and especially in how we learn, lead and coach people. In fact, we have ...

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Stumble Bravely into Innovation

I met many people who have been put in charge of their organization’s Innovation program because of their past performance record. They were product managers, engineers, database architects, IT professionals, HR specialists, or marketers by training. Suffice to say, they have proven to be capable and trustworthy in the past with a given initiative. But now, they look anxious. Their ...

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How to Create a Culture to Capitalize on Innovation

Creating a Commercialization Culture A presentation by Jay Morgan, VP Global Innovation Bayer Consumer Care given at the back end of Innovation Conference, October, 2015. Jay Morgan shared his story of how Merck Consumer Care (now Bayer Consumer Care) began its innovation journey. The story takes place in Memphis, TN. It begins in 2011. It began with struggle and a ...

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How the U.S. government can boost startups, innovation, and jobs!

The Jumpstart Our Business Startups (JOBS) Act was signed into law by President Obama in May 2012. The idea was to relax regulations that prevented or slowed early stage investments by non-institutional investors. One of the main achievements of the new law was to allow crowdfunding. Until that point, private investment was limited by the SEC to accredited investors, and only up to 50 of those, ...

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Allow Innovation Exercises to Expand Business Model

As your innovation efforts begin to move from the ideation to the testing phase, or the co-creation with consumers or customers, outlandish and disruptive concepts present themselves. As messy as children arriving, they show up, saying “feed me, let me scream at the top of my lungs, I’m uncivilized” all without speaking. Don’t be put off by how wild or ...

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The Innovative Internet of Everything and Everywhere

No Place Left to Hide Everywhere you look around you, there’s a hidden world layered on top of the one you see. This world is made up of information and data, silently being measured, transmitted, and analyzed. Invisible connections between devices, routers, cellphone towers, satellites, and servers comprise this gigantic network and make everything possible from online shopping to GPS ...

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