Tag Archives: Innovation

Back to Basics: Elements in the Product Story

Back to Basics: Elements in the Product Story - Innovation Excellence

Be clear with your product marketing! Many companies and people confuse what they mean when discussing Value Propositions, Benefits, and Features. Be clear with your product marketing. Value Prop: Definition: A value proposition is the concise statement of the overarching solution to your customer’s problem.  The solution then is not your product or its technical details, but the solution your ...

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Behind the Scenes: An Inside Look at Amazon’s Futuristic Distribution System

Ever since Ford revolutionized auto production by implementing the assembly line in 1913, manufacturing has come a long way. One of the current innovations taking place pertains to distribution. With an extremely demanding multinational client base and fierce competition from rivals, fast and efficient distribution is becoming one of the greatest competitive advantages for a company. People do not want ...

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Essential Tactics for Innovation Intrapreneurs

For authentic innovation to occur at an organization, you have to craft the culture of a place to accept and embrace new ways of working together and being in the market. More often than not, teams or outsourced agencies follow an innovation method, create many concepts that are new to the market and certain to create new value, but are ...

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What Drives Your Organization?

As strategy and innovation consultants, we get called in to organizations when they are exhausted from trying to grow significantly and not meeting their goals. In most cases, the organization is trying to do too many things without a way to tie them into a coherent meaning. Most of them need to either discover or rediscover and articulate what we ...

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The Evolving Role of Design

The role of design evolves at the speed of innovation—the dizzying, dynamic speed of the market. Design now has a seat at executive and board tables across the globe. More than ever, a holistic sense of design is valued as a legal means of significant competitive advantage. But it hasn’t always been this way. The journey from the cubicle to ...

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The Lego Kit of Life (by Design)

What if I said that life was a set of Lego® bricks ~ all sorts of sizes, shapes, colors with a few bricks fixed together, unbreakable, but mot of them easily taken apart and rearranged? If you're like me, you love (yup, you still do, face it!) playing, building, creating with lego (that's why I hang out with engineers and makers).

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Building a Culture that Thrives on Innovation Agility

Innovation Excellence

We are living in an age of disruption, where changes are accelerating making innovation a strategic and systemic necessity and competitive lever to ensure your organization's survival and sustainability. Living now in what Daniel Pink describes as “The Conceptual Age” our attention needs to be on both enhancing creativity, agility and in developing customer empathy.

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Why We Need T-Shaped Innovators

Big disruptive innovations don’t usually come from experts in the field. Max Planck, the famous physicist famously quipped that “science advances one funeral at a time”, and in some ways, you can argue that this applies equally to innovation. In the latter case, it is typically market leadership that dies...

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