Tag Archives: Insights

Should innovators trust their intuition more?

Woman blindfolded

A quick Google search churns up endless articles and blogs extolling the virtues of using instinct, intuition and gut feel for making better business decisions and being more innovative. In this article I pick apart what governs intuition and how to use it for better insight interpretations and marketing decisions. Where does intuition come from? Intuition isn’t a magical power, ...

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Innovation is Social

If your organization is struggling to sustain its innovation efforts, then I hope you will do the following things. Find the purpose and passion that everyone can rally around. Create the flexibility necessary to deal with the constant change that a focus on innovation requires for both customers and the organization. Make innovation the social activity it truly must be ...

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Six Sets of Eyes for Innovation

Six Sets of Eyes for Innovation

To successfully foster an innovation, you have to look through at least six different sets of eyes. First, you have to unlearn everything you know. Admit it. You are biased, pre-programmed, and your bonus is tied into business results. Apply sincere empathy with people who do not know as much as you. To enter a beginner’s mind and renew how you ...

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The Innovative Mindset

Over the course of my career as a cognitive psychologist, I have always been interested in examining the “light bulb” moment, or the moment an insight occurs. In my book, Seeing What Others Don’t: The Remarkable Ways We Gain Insights, I analyzed 120 incidents in which insights occurred in an attempt to learn more about how insights arise, and to develop new strategies for people and organizations to boost their insights. Recently I formulated a strategy to help people gain more insights. This article outlines my strategy, as well as my research about how insights arise.

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The Joy of Innovation

Producer David O. Russell’s most recent movie, Joy, begins with a title card appearing on the screen announcing this dedication: “Inspired by the true stories of daring women. One in particular.” That one particular woman is Joy Mangano, the “Queen of HSN”, who is a serial entrepreneur and innovator with more than a hundred patents to her name and is most famously known for her first invention, the Miracle Mop.

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