Tag Archives: ip

Rodeo Innovation

If you have ever watched calf roping in the rodeo, you have seen the cowboy ride out after a running calf, rope it, throw it to the ground, loop a rope around its back legs, and throw his hand in the air. Some innovation programs are run in a similar manner. I have been associated with innovation programs in large ...

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10 Key IP Strategy for Innovative Companies to Maximize Business Value

In this post, I have consolidated the key principles foundational in my process of using IP Strategy to create and maximize business value in innovative organizations. (1) Rethink what patents should “protect”: If you are an innovator, the customer solution you provide is far more important than the product you are making. Full stop. This means that if you call a ...

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Embracing Quick Wins and Quick Losses

When moving a new product or service through the development cycle, there are generally four outcomes a New Product Development (NPD) team can expect. Two of these outcomes are especially good – although which ones they are might surprise you. It may seem counterintuitive, but one of the positive outcomes does not result in revenue – or even a product – and organizations must learn to embrace this notion.

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