Tag Archives: marketing

How Online Marketing Helps Us Innovate

Back in the days of analog marketing execution, we marketers spent more time with the “softer” side of business insights. A lot has changed. We work at an accelerated pace, and we rely on data more than ever—rightfully so. But perhaps...

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Content Marketing for Product Innovators

If you want to know how to leverage content marketing to position your product in your customer’s mind, a great person to ask is Jerod Morris, VP of Marketing at Rainmaker Digital. Previously CopyBlogger, Rainmaker Digital is the most authoritative source I know for content marketing.

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Top 100 Innovation Articles of 2015

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2015 was the fourth full year of operations for Innovation Excellence. To celebrate we've pulled together a list of the Top 100 Innovation Articles of 2015. Did your favorite make the cut? But enough delay, here are the 100 most popular innovation posts of 2015 (each receiving 7,400 - 56,000 page views):

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Embracing Quick Wins and Quick Losses

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When moving a new product or service through the development cycle, there are generally four outcomes a New Product Development (NPD) team can expect. Two of these outcomes are especially good – although which ones they are might surprise you. It may seem counterintuitive, but one of the positive outcomes does not result in revenue – or even a product – and organizations must learn to embrace this notion.

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Spinglish for Innovators

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Why is Spinglish important to innovation practitioners? All innovation has a political dimension and requires selling ideas (sometimes over and over and over again) and being able to translate possibilities into commitment, action, investment. It’s probably wise to be alert to the Spinglish on the other side of the table, and from time to time, using some spinning can be practical.

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