Tag Archives: marketing

Why the Test & Learn Approach Does Not Work

Why the Test & Learn Approach Does Not Work - Innovation Excellence

The in-market test & learn approach to innovation is becoming increasingly common, because it meets the cultural needs of modern businesses to behave entrepreneurially. At The Strategy Distillery we believe (and have witnessed) this approach is life threatening to the future success of a newly launched product or service. Here's why...

Read More »

The Rock’n’Roll of Business (Part One)

Brand Essence (Part one of three) Like famous musicians, effective brands maintain a certain sway over those who come into contact with them, a sense of awe and authority that translates talent, focus, and hard work into an essence that communicates instantly. Let’s begin by defining the word “brand.” To start we will play the game “no.” I’ll ask several ...

Read More »

Don’t Forget to Plan Your Exit

Simple question for you. What are your ambitions for your business? Simple, right? Why then do so many entrepreneurs and leaders of growing business have such a tough time answering it? It's always the first question I ask of the leaders I work with. Most often the response feels as though it hasn't been thought out; never even been considered. I usually get ...

Read More »