Tag Archives: marketing

The Rock’n’Roll of Business (Part One)

Brand Essence (Part one of three) Like famous musicians, effective brands maintain a certain sway over those who come into contact with them, a sense of awe and authority that translates talent, focus, and hard work into an essence that communicates instantly. Let’s begin by defining the word “brand.” To start we will play the game “no.” I’ll ask several ...

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Don’t Forget to Plan Your Exit

Simple question for you. What are your ambitions for your business? Simple, right? Why then do so many entrepreneurs and leaders of growing business have such a tough time answering it? It's always the first question I ask of the leaders I work with. Most often the response feels as though it hasn't been thought out; never even been considered. I usually get ...

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2017 Interbrand Breakthrough Brands [Report]

2017 Interbrand Breakthrough Brands [Report] - Innovation Excellence

40 brands, 7 trends, global insights: In this 2017 Interbrand Breakthrough Brands report, you'll find the 40 startups and upstarts changing the world and discover the key trends they're driving. Each brand's growth trajectory is mapped in striking data-driven visualizations, and you'll see where some of last year's Breakthroughs are today. Global experts also weigh in on the unique challenges, growth opportunities, and rising brands in their regions.

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