Tag Archives: marketing

Top 100 Innovation Articles of 2016

    Building upon the success of Braden Kelley’s Blogging Innovation, we launched Innovation Excellence on August 1, 2011 and so 2016 was our fifth full year of operations. To celebrate we’ve pulled together the Top 100 Innovation Articles of 2016 from our archive of over 7,500 innovation-related articles from more than 400 contributing authors. Click the link if you ...

Read More »

Online Marketing Is Dead. Long Live Online Marketing!

We marketers have all heard the jokes about how half our marketing is working—but we never know which half… That’s a message I really like, actually. We need to hear it from time to time, because—let’s be honest—there remains some truth to it. When online marketing came on the scene, it seemed as if all that might change. New analytics ...

Read More »

Top 100 Innovation Articles of 2015

2015 was the fourth full year of operations for Innovation Excellence. To celebrate we've pulled together a list of the Top 100 Innovation Articles of 2015. Did your favorite make the cut? But enough delay, here are the 100 most popular innovation posts of 2015 (each receiving 7,400 - 56,000 page views):

Read More »

Embracing Quick Wins and Quick Losses

When moving a new product or service through the development cycle, there are generally four outcomes a New Product Development (NPD) team can expect. Two of these outcomes are especially good – although which ones they are might surprise you. It may seem counterintuitive, but one of the positive outcomes does not result in revenue – or even a product – and organizations must learn to embrace this notion.

Read More »