Tag Archives: media

Visiting Media Lab Bayern [interview]

Stefan Sutor is Head of Strategy and Innovation at Media Lab Bayern. What’s the purpose of Media Lab Bayen? Stefan kindly takes for a tour in this tremendous entity. Nicolas Bry: Could tell us about your experience, and how you’ve joined the Media Lab Bayern? Stefan Sutor: As Head of Digital Strategy at the Bavarian Regulatory Authority for Commercial Broadcasting, ...

Read More »

Seek Out Unhappy Customers

A better source of incremental innovation is the customer. If you keep making your product better and easier to use for him or her then you are adding value rather than just adding features. The unhappy customer is the place to start – so seek him out.

Read More »

Failure Forums: Learning from Best Buy Media Label 'Redline Entertainment'

With every disruptive innovation project there are mountains of unknowns. A team can have a good plan in place but without all of the pieces assembled together it is almost impossible to test each individual hypothesis. This fact is what makes disruptive innovation projects so risky with a high failure rate. This is the story of Best Buy's failed attempt to enter the Entertainment Media Label business and one leader's insistence on making sure that the organization learned from their mistakes.

Read More »

Living in Beta

“We live in beta here,” says Damian Bazadona, founder and CEO of Situation Interactive, an award winning firm creating digital marketing strategies for experiential brands. Whether they are innovating on ways to market a new Broadway show (how about tweeting the script of Next to Normal?) or opening up a conversation with 50+ employees in a monthly State of the Union..

Read More »

100 Things to Watch in 2013

Adult Playgrounds, Chia Seeds and Instant-Erase Apps—just a few items from the annual list of 100 Things to Watch for the year ahead. It’s a wide-ranging compilation that reflects developments that are bubbling up across sectors, including travel, technology, food, retail and sustainability.

Read More »

The End of TV as We Know It

Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth of Transmedia at the 21st Century Storytelling Conference: Content, Context and Conversations sponsored by Microsoft, Ogilvy & BrainJuicer on July 31, 2012 in Chicago.

Read More »