Tag Archives: michael graber

Why Less is More: Product Strategy

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Anxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design, and sales. Worse, they have turned the category that we invented...

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Experiments in Talent Retention

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A fallacy about organizational management prevents many firms from getting the best out of their best people: the notion that everyone who excels in their jobs will eventually become managers, directors, etc. True, some may have a talent for management, while others flourish in active roles that have nothing to do with managing. Yet, the “up or out” paradigm that exists in ...

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For whom do you create new products?

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According to AcuPoll more than 95-percent of new products fail each year. This harrowing statistic should sound an alarm, one that says the way we approach the conceptualization and launch of new products does not work. Every year, billions of dollars shrivel down to zero. Careers and jobs lost. So much talent and energy gets wasted in the misdirected compulsion ...

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Culture Trumps Concepts

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When many people hear the word “Innovation” they think of a service that created a category: Xerox or FedEx. Or, they think of one that made bold, brilliant moves to earn a leadership position in an emerging space: Google, Facebook, Uber and Airbnb.

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Spotting Your Organization’s Orthodoxies

Spotting Your Organization's Orthodoxies

Often the very factors of success around which you launch, build, and manage an organization can turn on you like a venomous snake. The framework that worked so well, for so long, now limits the growth of the place. At some points the factors have turned into choke points. But your organization is geared by its way of doing things, ...

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What I Tell My Team

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Ask the hard questions. As a thriving consultancy, our primary vocation is providing insight that adds value to our clients. To meet this objective we have to play enlightened court jester, asking the unaskable questions those inside the company cannot ask. We also have to set the stage, carefully constructing an atmosphere of trust where we can mine issues deeply, ...

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Ethnography Alone Cannot Generate Transformative Insights

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Consumer anthropology offers such refreshing insights into the marketplace, re-humanizing the relationship between people, things and stores in very profound and moving ways. This movement also has helped stores get their noses out of spreadsheet and theories and keep their eye on the customer experience. Whether in-store or online, this ethnographic sensitivity has positively been leveraged to optimize the present ...

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