Tag Archives: new product development

Back to Basics: Elements in the Product Story

Back to Basics: Elements in the Product Story - Innovation Excellence

Be clear with your product marketing! Many companies and people confuse what they mean when discussing Value Propositions, Benefits, and Features. Be clear with your product marketing. Value Prop: Definition: A value proposition is the concise statement of the overarching solution to your customer’s problem.  The solution then is not your product or its technical details, but the solution your ...

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Dismantle the Business Model

When companies want to innovate, there are three things they can change – products, services, and business models. Products are usually the first, second and third priorities. Services, though they have a tighter connection with the customer and are more lasting and powerful are, sadly, fourth priority. Business models are the superset and the most powerful of all, yet...

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For Whom Do You Create New Products?

According to AcuPoll more than 95-percent of new products fail each year. This harrowing statistic should sound an alarm, one that says the way we approach the conceptualization and launch of new products does not work. Every year, billions of dollars shrivel down to zero. Careers and jobs lost. So much talent and energy gets wasted in the misdirected compulsion ...

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What Types of Innovation Projects Should Be Included In Your Portfolio?

Question: We’re a very large, well-known consumer products company, and our portfolio is actually quite complex, as we have many different types of initiatives included, all at vastly different stages. In fact, we often debate whether certain projects should be included at all. Do you have any leading practices related to defining what should be included, what should be left ...

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Five Tips for Successful Adoption of a PPM System

“To improve is to change; to be perfect is to change often.” Winston Churchill Change can be difficult. Organizations, like people, are creatures of habit. We tend to stick to paths, plans, and processes that are familiar to us. Portfolio & Pipeline Management (P&PM) involves driving change throughout an organization. You enable your business with P&PM because you want to ...

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Quality, Speed, and Cost: How to achieve all three in Innovation

Quality, Speed, and Cost. Pick Two. A long-standing belief across chemical and industrial product companies is that it’s not possible to rapidly produce low-cost, high-quality products. Many companies dedicate their best manufacturing equipment and people to quickly develop and launch a high-quality product, but these additional resources drive up costs unexpectedly. In other situations, management decides to deliver a very ...

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