Tag Archives: Nick Partridge

Primed & Ready: How to Extend Your Brand & Conquer Adjacent Spaces

It’s easy to think big. What’s harder is to activate the ideas that push the envelope responsibly. Welcome to the ‘Overlooked Middle’ —the way to tap sweet spots you’ve been missing. _____ When I’m in an ideation session, concepts typically fall into one of two banks: core ideas, which nestle tightly with the brand’s existing equity and assets, and disruptive ideas—blue-sky, ...

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Overcoming Innovation’s Roadblocks: Poor Prioritization

Generating ideas is the fun (and frankly, easiest) part of innovation. The true challenge is prioritizing ideas which are equal parts desirable, feasible and viable. We’ve got a tool for that. This is the first in a multipart series on the Roadblocks to Innovation—where we’ll be providing real-world examples, actionable insights and practical tools that can help you innovate to win. ...

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