Tag Archives: Process

Top 100 Innovation Articles of 2017

Building upon the success of Braden Kelley's Blogging Innovation, we launched Innovation Excellence on August 1, 2011 and so 2017 was our sixth full year of operations. To celebrate we've pulled together the Top 100 Innovation Articles of 2017 from our archive of nearly 7,000 innovation-related articles from more than 400 contributing authors. Click the link if you missed...

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Overcoming Innovation’s Roadblocks: Poor Prioritization

Generating ideas is the fun (and frankly, easiest) part of innovation. The true challenge is prioritizing ideas which are equal parts desirable, feasible and viable. We’ve got a tool for that. This is the first in a multipart series on the Roadblocks to Innovation—where we’ll be providing real-world examples, actionable insights and practical tools that can help you innovate to win. ...

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Accelerate Growth Through Strategic Integration of Research During the Innovation Process

Stephanie began with crisis, a story about the kitty litter business. Competitive pressures were high. Market share was being lost. They needed a new product, in a hurry. From concept to packaging, they needed it all: RTB, packaging design, product name, name and product fit with top benefits, and fully baked complete concepts to test against legacy products and competitive products.

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For Whom Do You Create New Products?

According to AcuPoll more than 95-percent of new products fail each year. This harrowing statistic should sound an alarm, one that says the way we approach the conceptualization and launch of new products does not work. Every year, billions of dollars shrivel down to zero. Careers and jobs lost. So much talent and energy gets wasted in the misdirected compulsion ...

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Diabolically Simple Prototypes

If Camp A says it will work and Camp B says it won’t, a prototype will settle the disagreement pretty quickly. It will work or it won’t. And if it works, the idea behind it is valid. And if it doesn’t, the idea may be valid, but a workable solution is yet-to-be-discovered. Either way, a prototype brings clarity.

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Does the new need to be new?

Does every innovation need new technology, or a new manufacturing process, or a new patent? Does it need to be new for the sake of it? Not if you understand exactly what you have before you start, and how it can be exploited further to meet new demands in the marketplace.

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