Tag Archives: Process

For whom do you create new products?

Woman Hand Picks Symbol Business Man From Row Of Businessmen

According to AcuPoll more than 95-percent of new products fail each year. This harrowing statistic should sound an alarm, one that says the way we approach the conceptualization and launch of new products does not work. Every year, billions of dollars shrivel down to zero. Careers and jobs lost. So much talent and energy gets wasted in the misdirected compulsion ...

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Diabolically Simple Prototypes

rockem-sockem-robots

If Camp A says it will work and Camp B says it won’t, a prototype will settle the disagreement pretty quickly. It will work or it won’t. And if it works, the idea behind it is valid. And if it doesn’t, the idea may be valid, but a workable solution is yet-to-be-discovered. Either way, a prototype brings clarity.

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Does the new need to be new?

Image of astonished business woman holding ipad

Does every innovation need new technology, or a new manufacturing process, or a new patent? Does it need to be new for the sake of it? Not if you understand exactly what you have before you start, and how it can be exploited further to meet new demands in the marketplace.

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Ethnography Alone Cannot Generate Transformative Insights

Ethnographer

Consumer anthropology offers such refreshing insights into the marketplace, re-humanizing the relationship between people, things and stores in very profound and moving ways. This movement also has helped stores get their noses out of spreadsheet and theories and keep their eye on the customer experience. Whether in-store or online, this ethnographic sensitivity has positively been leveraged to optimize the present ...

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Top 100 Innovation Articles of 2016

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    Building upon the success of Braden Kelley’s Blogging Innovation, we launched Innovation Excellence on August 1, 2011 and so 2016 was our fifth full year of operations. To celebrate we’ve pulled together the Top 100 Innovation Articles of 2016 from our archive of over 7,500 innovation-related articles from more than 400 contributing authors. Click the link if you ...

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Six Sets of Eyes for Innovation

Six Sets of Eyes for Innovation

To successfully foster an innovation, you have to look through at least six different sets of eyes. First, you have to unlearn everything you know. Admit it. You are biased, pre-programmed, and your bonus is tied into business results. Apply sincere empathy with people who do not know as much as you. To enter a beginner’s mind and renew how you ...

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4 Questions Every Business Needs to Answer

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When Alfred Sloan conceived the modern corporation at General Motors, he based it on hierarchical military organizations.  Companies were split into divisions, each with their own leadership.  Authority flowed downwards and your rank determined your responsibility. Yet lately, those top-down structures are being called into question. Brian Robertson, whose new book Holacracy offers a well thought out alternative to traditional organizations, ...

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Can you set targets for creativity? Part 1 – why?

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This is the first of two articles on setting targets for creativity. The topic of part 1 is why targets should be set; part 2 deals with how to set them. There is a stereotypical representation of creativity as a light bulb moment, which in reality isn’t common. Related to this, there is the perception that creativity is something purely ...

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