Tag Archives: Product Features

Back to Basics: Elements in the Product Story

Back to Basics: Elements in the Product Story - Innovation Excellence

Be clear with your product marketing! Many companies and people confuse what they mean when discussing Value Propositions, Benefits, and Features. Be clear with your product marketing. Value Prop: Definition: A value proposition is the concise statement of the overarching solution to your customer’s problem.  The solution then is not your product or its technical details, but the solution your ...

Read More »