Tag Archives: Prototyping

Failing Fast Causes More Failure

One scary statistic is that 70% of change initiatives fail. An overwhelming proportion of new product launches fail. Most new businesses fail. The sad fact is that failure is all around us. Is this why so many organizations talk about a fear of failure being one of their major innovation stumbling blocks? And, so what mantra do many innovation and ...

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Turning Good Ideas into Great Products

One innovation method is to invite customers (in a B-2-B situation) or consumers (in a B-2-C scenario) into the creative process with you. Here, they will ideate, workshop concepts that arise in the session, augment concepts provided for them, and create some new product or service ideas that do not yet exist.

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Great Prototyping Disasters of the 21st Century: Why My Cheap Prototype Nearly Cost Me £5m

Prototyping comes in two flavours: The first provides a way to validate and perfect a concept whilst winning stakeholder. The second creates a train wreck that stops great ideas in their tracks, alienates decision makers and makes you generally unpopular. In this blog I lay bare my most spectacular prototyping failure to show how misinterpreting the reason for prototyping leads to disaster.

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Innovation or Not? – Retailing Robotics

As the saying goes, ‘what’s old is new again’. Only this time robots and hand-held computers (aka smartphones) are involved. I was having a conversation recently with a colleague about the retail industry and I made the point that all retail stores are warehouses, only some are prettier than others. Walk into the average Macy’s or other department store and you’ll see piles of inventory out on display in the store, of every size (from small to XXXL) and variety (white, black, brown, etc.) with even more in the back...

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