Tag Archives: Prototyping

Turning Good Ideas into Great Products

One innovation method is to invite customers (in a B-2-B situation) or consumers (in a B-2-C scenario) into the creative process with you. Here, they will ideate, workshop concepts that arise in the session, augment concepts provided for them, and create some new product or service ideas that do not yet exist.

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Great Prototyping Disasters of the 21st Century: Why My Cheap Prototype Nearly Cost Me £5m

Prototyping comes in two flavours: The first provides a way to validate and perfect a concept whilst winning stakeholder. The second creates a train wreck that stops great ideas in their tracks, alienates decision makers and makes you generally unpopular. In this blog I lay bare my most spectacular prototyping failure to show how misinterpreting the reason for prototyping leads to disaster.

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Innovation or Not? – Retailing Robotics

As the saying goes, ‘what’s old is new again’. Only this time robots and hand-held computers (aka smartphones) are involved. I was having a conversation recently with a colleague about the retail industry and I made the point that all retail stores are warehouses, only some are prettier than others. Walk into the average Macy’s or other department store and you’ll see piles of inventory out on display in the store, of every size (from small to XXXL) and variety (white, black, brown, etc.) with even more in the back...

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Part II – Diversity in University Technology Transfer Strategy

Like socks labeled “one size fits all,” “one size fits all” university technology commercialization strategy is actually “one size fits no one.” There’s a yawning chasm between diverse, local realities, and what ultimately gets passed off as strategy in mainstream tech transfer policy discussions, scholarly articles, and training workshops. This article is Part II of an earlier article that explored five common challenges in bringing university research to market that hold true at many universities in the U.S.

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