Tag Archives: relationships

Two Factors For Change Management Success

Long-term thinking is a vital element of effective change leadership. For change to pay off, a leader must have grit and a desire to see change through to the end. However, it can be tempting to focus your attention on the current quarter’s results, and put key change initiatives off. The forces pulling you to do this are compelling. Exxon ...

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Talent Wants to be Free

Orly Lobel is the author of "Talent Wants to Be Free" and a professor of Law at University of San Diego. ‘Talent wants to be free’ states that 'motivation, relationships, and mobility' are most important ingredients for successful innovation.

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Need Help Innovating? Ask for it!

One of the tasks a moderator of an innovation social network needs to concern themselves with is how to put different people together to facilitate the collaborative process. Sometimes those with shared interests find each other serendipitously. Other times the moderator needs to make the introduction. Ultimately the person most responsible for the selection of their collaborator is the person seeking help.

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Innovator Lifetime Value

As I was speaking with several of the innovation leaders at Intuit on their campus in Mountain View recently, it came to me that organizations should be seeking to build and strengthen relationships with their customers, suppliers, and other potential innovation partners in ways similar to their approach to traditional relationship marketing.

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Re-Envisioning the Client-Agency Relationship

The Digital Age disrupts the practices and beliefs that gird the archetypical relationship between advertising agency and client. The Procter & Gamble Companies discarded a relic of the client-agency relationship, the creative brief. They seek more authentic engagement that leads to more compelling campaigns. What possibilities do clients open when they move from exchanging information to engaging in co-creation? What role might the practice of collaborative innovation play in redefining roles between client and agency?

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Innovation Perspectives – Collaborative Innovation Efforts

This is the fifth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the next perspective in the series: by Mike Brown Questioning Your Collaborative Innovation Efforts For various reasons, more companies are ...

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