Tag Archives: research

Observing – the Mother of All Discovery Skills

Observing is a critical skill for people willing to increase their innovation capability. It is critical because observing customers will reveal behavior patterns that they have unknowingly developed to compensate for some inconvenience that could be removed or for some unmet need to could be addressed more fully. Surveys and focus groups will reveal improvement opportunities that customers are conscious ...

Read More »

Watch Out for the Innovation Boogeyman

If you are operating under tight resource constraints (and these days, who isn't?), you may recognize that this is the innovation world you face every day. You desperately want to - need to - innovate, but you are in the dark about emerging technologies, consumer trends, and competitive movements. Optimally, you'd like to throw on the light switch and see clearly into all of those areas, but the costs of market research studies, consumer testing, innovation management software, and outside consultants are beyond your reach.

Read More »