Tag Archives: search

Why Yahoo Investors Should Worry about Marissa Mayer

Marissa Mayer created a firestorm this week by issuing an email requiring all employees who work from home to begin daily commuting to Yahoo offices. Some folks are saying this is going to be a blow to long-term employees, hamper productivity and will harm the company. Others are saying this will improve communications and cooperation, thin out unproductive employees and help Yahoo.

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Innovation Veracity is the Key to Success

A recent post by Jeffrey Phillips titled Velocity is the Only Innovation Outcome That Matters sparked respectful disagreement inside me. I believe that when it comes to innovation, veracity is more important than velocity. Let's look at the definition of the word veracity from our friends over at Merriam-Webster:

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Google's Zero Moment of Truth – 7 Key Steps

Opening the BMA Unleash conference on Thursday, Jim Lecinski, Managing Director at Google, addressed the work Google is doing on the Zero Moment of Truth (ZMOT) which was covered here last summer based on a Kansas City Business Marketing Association luncheon talk. Lecinski positioned ZMOT as a new marketing thought model, introducing an equally, if not more important, moment of ...

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Future of Search will be in Social Mobile

Does Social Search Make Any Sense? by Idris Mootee A friend of mine visited me from Japan and our conversation was around mobile search, since Apple’s acquisition of Siri, a company that makes voice-operated personal assistant app for the iPhone, people wonder what’s Apple intent was. This move has big implications for the future of mobile search and is just ...

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Welcome to Blogging Innovation 2.0

I’d like to personally welcome you to the new Blogging Innovation. On May 1, 2010 we moved Blogging Innovation from the Blogger platform to the WordPress platform in order to better serve you – the readers. The new Blogging Innovation makes the 1,200+ articles much more accessible in many ways: Innovation Interviews – New, faster-loading videos page for all of ...

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