Tag Archives: Social

Who is Responsible for Social Collaboration?

Who is responsible for Social Collaboration? The entire workforce is responsible. But who leads them? A workforce might need a spark to enlighten the company. Who is responsible for creating a social and technical foundation? In my opinion that can only be the CHRO or the chief PEOPLE officer.

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Innovating YOU

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How would the world be different if you controlled your own data? Wouldn't it be great if there was an API of You, of all of your own data? What if there was a way that anyone who wanted your data would have to ask you, would have to connect to your API?

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Seek Out Unhappy Customers

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A better source of incremental innovation is the customer. If you keep making your product better and easier to use for him or her then you are adding value rather than just adding features. The unhappy customer is the place to start – so seek him out.

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Are You Ready for the Future of Work?

Why are we using 20th century practices in a 21st century work world? Why is rocket science easy in comparison to creating people-centric organizations? Are you a leader who lets it happen, makes it happen or wonder what happened? Who and what will disrupt your business?

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How Social Affects Lead Generation

Social for lead generation has finally stepped into the limelight, and for good reason. The question of whether or not it can be an effective B2B marketing strategy has been answered with an astounding yes. But now the question remains, “how do I successfully implement social into my overall strategy?”

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The Undeniable Authority of the Social Customer

The dawn of the digital age, along with the explosive growth of social media, has forced the evolution of the buying cycle. With it came the rise of a new customer—one that has been known to shaken even the most respected of brands. Today we know this new entity of business as none other than the “Social Customer.”

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Are You Ready for the Digital Revolution? [infographic]

As the Internet of Everything begins to infiltrate the 80% of business/industry categories that have not been disrupted yet (yes we are still coming after your sector), McKinsey frames a simplified view for CMO's/CSO's to grasp the opportunity around harnessing Big Data mining capabilities to better target, engage and retain the next-generation of multi-channel, always-on, cloud-computing consumers.

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