Tag Archives: Start-ups

Surviving the Valley of Death!

The “Valley of Death” involves clarifying the more tangible aspects of innovation and entrepreneurship, and the “Emotional Rollercoaster” involves managing the less tangible and more potentially reactive aspects of innovation and entrepreneurship. These form the harsh reality and the deep chasm that exists between an invention and its execution,

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Using a War Room to Create Pervasive Innovations

Your teams did their market research. They ran an array of consumer insight sessions. They found the customers real Need. They ran professional ideation and storyboard sessions. They created prototypes and performed market tests. They developed their go to market strategy. They executed their plan. Product sales fell dramatically short of expectations. Why? What did they overlook?

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