Tag Archives: stories

Storytelling, the Brain & Work Culture

distant_brain-300x256

I love the quote by the poet Muriel Rukeyser that says “The universe is made of stories, not atoms.” Humans live for stories. We learn from stories at home, school, from friends, and also very compellingly at work. Humans within a work culture are motivated by stories. Look at the famous founding myths of HP and Apple in the garages, of Fred Smith and FedEx, and ...

Read More »

The Two Stories of Fahrenheit 212

Late last year we launched our 2014 Innovation Cities Tour and went looking for a few good partners . Admittedly not for everyone, we were looking for people that valued stories, enough to partner with us on helping collect and deliver 100 stories of disruptive innovators this year. The first place we went knocking in New York, was to the downtown offices of Fahrenheit 212.

Read More »

What Makes a Great Innovation Story?

Innovation-Stories-Wanted

Innovation Excellence is going to curate 100+ Innovation Stories this year, share them on our site, on our Cities Tour, at the Front and Back End of Innovation Conferences and beyond. We’re going to give them away with the hope that they’ll make a big impact in the world. Learn More on March 20, details ahead...

Read More »

The Power of Mystery in Branding

jayz

If you are taking the time read this article, it is evidence of the power delivered by the juxtaposition of mystery and branding. Its power comes from the intrigue that mystery offers as it sets up an expectation of something more interesting to consider than the typical brand fare.

Read More »