Tag Archives: Strategy

Want to Nail Pricing? Understand Market Dynamics First

Want to Nail Pricing? Understand Market Dynamics First - Innovation Excellence

Pricing is a game – one with asymmetric and imperfect information. So what does this mean for you? Basically, you’re very unlikely to nail pricing the first time. And even if you do come close, you’ll have to adjust as your product and market mature. While you’ll never get pricing 100% right the first time, there’s no reason you shouldn’t set yourself up for the best possible chance at success.

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Why the Test & Learn Approach Does Not Work

Why the Test & Learn Approach Does Not Work - Innovation Excellence

The in-market test & learn approach to innovation is becoming increasingly common, because it meets the cultural needs of modern businesses to behave entrepreneurially. At The Strategy Distillery we believe (and have witnessed) this approach is life threatening to the future success of a newly launched product or service. Here's why...

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The Ideas Problem

The Ideas Problem - Innovation Excellence

Ideas are the problem. I suspect many of you have heard this statement as often as I have. It’s usually translated as “we don’t have enough ideas”. Yet when you dig beneath the surface, you find that the bald statement isn’t always as it first appears. In this post, I’d like to offer some different translations of “Ideas are the problem”.

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