Tag Archives: Strategy

Dive Into Guilt Free Indulgence

The latest in our series on trend mashups (which started with our article on eco lux) is the unlikely combination of guilt free indulgence. This is where the ‘better for me’ trend comes face to face with the societal shift toward a more hedonistic lifestyle. The Food Peopledefine this merging of priorities as “better for me indulgence”. As a nation, we’ve been ...

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Taking the Path to Digital Transformation

This is the first of three articles on embracing digitization, transformation and innovation. It is becoming more and more apparent that we are living in a moment of profound possibility and enormous disruption. Where the old business paradigms are dying and innovative new ones are emerging, especially creating new ways of integrating people and technology through focusing digitization efforts. What ...

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Start with Feeling

People ask me often about Innovation. No one has a clear definition. Innovation is one of those words that mean something different to anyone who hears it. Similar to other words that are filled with misunderstanding, such as creativity or strategy, innovation, requires a refining conversation to demystify and better understand. The first task is to name what is not ...

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Build For The Few And Not The Many

When Google first announced its Glass prototype, complete with a snazzy video, it generated a lot of excitement. Through augmented reality projected onto the lenses, users could seamlessly navigate an urban landscape, send and receive messages and take photos and videos. It was a completely new way to interact with technology. Yet criticism quickly erupted. Many were horrified that hordes ...

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Innovation – More Powerful Than Marketing?

What always surprises us when working with big companies is that innovation is usually primarily seen as a growth tool. It is less commonly talked about as a brand-building tool. That’s usually seen to be the domain of big advertising campaigns that supposedly land enduring brand values. What if the best form of marketing wasn’t, in fact, marketing? At The ...

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Innovation Metrics: Rock, Lava, Smoke

When organizations begin their innovation journey, they have no idea how to account for the many forms of value that get created. They may also have dormant fears about changing modes of work to effectively innovate. Yes, there is tangible value (read: real and significant ROI) generated from innovation, but there are also many other forms of value that range ...

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The Eco Lux Trend – Is Your Brand Missing Out?

Like it or lump it, the “eco” market is not going anywhere. 66% of global consumers say they are willing to pay more for sustainable brands (Bain & Company). Despite global economic instability, last year the luxury market grew by 5% to an estimated €1.2 trillion globally (Bain). And Europe regained its place as the top region for luxury sales ...

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Startup Engagement in Corporate Innovation

Recently, Match-Maker Ventures and Arthur D. Little have released an interesting report, titled “The Age of Collaboration“. The study does a good job in synthesizing the global state of play of corporate-startup collaboration and latest findings on success requirements for its implementation. More and more corporations seek to engage with startups by pursuing corresponding activities across dedicated ecosystems and incorporating them in exploration units along with ...

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