Tag Archives: Strategy

Extending the Transformation

Innovation can be the spark that galvanizes an organization and resets the whole of it for higher and faster growth. After using innovation methods successfully to create meaningful products, services, and perhaps overhaul the business model itself, these methods and mindsets can be used to refine and advance many other operational segments of the business. We call this growth tendency ...

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Primed & Ready: How to Extend Your Brand & Conquer Adjacent Spaces

It’s easy to think big. What’s harder is to activate the ideas that push the envelope responsibly. Welcome to the ‘Overlooked Middle’ —the way to tap sweet spots you’ve been missing. _____ When I’m in an ideation session, concepts typically fall into one of two banks: core ideas, which nestle tightly with the brand’s existing equity and assets, and disruptive ideas—blue-sky, ...

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Leading Innovation in the Digital Age

This is the third & final article on embracing digitization, transformation and innovation. We are living in an era where that is defined by one continual exponential technology wave after another, called the Digital Age. It is transforming everything we do, from how we do business and especially in how we learn, lead and coach people. In fact, we have ...

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Stumble Bravely into Innovation

I met many people who have been put in charge of their organization’s Innovation program because of their past performance record. They were product managers, engineers, database architects, IT professionals, HR specialists, or marketers by training. Suffice to say, they have proven to be capable and trustworthy in the past with a given initiative. But now, they look anxious. Their ...

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Dive Into Guilt Free Indulgence

The latest in our series on trend mashups (which started with our article on eco lux) is the unlikely combination of guilt free indulgence. This is where the ‘better for me’ trend comes face to face with the societal shift toward a more hedonistic lifestyle. The Food Peopledefine this merging of priorities as “better for me indulgence”. As a nation, we’ve been ...

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Taking the Path to Digital Transformation

This is the first of three articles on embracing digitization, transformation and innovation. It is becoming more and more apparent that we are living in a moment of profound possibility and enormous disruption. Where the old business paradigms are dying and innovative new ones are emerging, especially creating new ways of integrating people and technology through focusing digitization efforts. What ...

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Start with Feeling

People ask me often about Innovation. No one has a clear definition. Innovation is one of those words that mean something different to anyone who hears it. Similar to other words that are filled with misunderstanding, such as creativity or strategy, innovation, requires a refining conversation to demystify and better understand. The first task is to name what is not ...

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Build For The Few And Not The Many

When Google first announced its Glass prototype, complete with a snazzy video, it generated a lot of excitement. Through augmented reality projected onto the lenses, users could seamlessly navigate an urban landscape, send and receive messages and take photos and videos. It was a completely new way to interact with technology. Yet criticism quickly erupted. Many were horrified that hordes ...

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Innovation – More Powerful Than Marketing?

What always surprises us when working with big companies is that innovation is usually primarily seen as a growth tool. It is less commonly talked about as a brand-building tool. That’s usually seen to be the domain of big advertising campaigns that supposedly land enduring brand values. What if the best form of marketing wasn’t, in fact, marketing? At The ...

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