Tag Archives: TV

Innovation TV

My work with EMC TV has me thinking a lot about the role of video in the innovation process. EMC developed an innovative new technology (VPLEX) that can simultaneously (and instantly) synchronize online transactions to two separate geographic locations. In addition to this synchronization, each location is "active / active", meaning that the data is fully accessible on both sides (which is extremely hard to do).

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Do Innovations Destroy or Expand the Market?

Apparently Socrates in ancient Greece was strongly opposed to the new practice of writing. He thought that it would kill the long-established skill of memorizing and reciting long stories. Furthermore he thought that writing would replace or discourage conversation. It seems ludicrous that any intellectual could oppose writing. However, every innovation involves an element of destruction.

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The Future of TV

For all the talk about cord cutting, viewership remains strong and TV’s share of the ad market is actually higher than it was a decade ago. In fact, the industry is going through a renaissance of sorts, where old models are mixing with new ones to create a vibrant new marketplace for content. For sure, the economics of TV are changing, but for the better.

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The End of TV as We Know It

Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth of Transmedia at the 21st Century Storytelling Conference: Content, Context and Conversations sponsored by Microsoft, Ogilvy & BrainJuicer on July 31, 2012 in Chicago.

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