Tag Archives: Unmet Needs

The Best Innovation Strategy is Searching for Needs

The Booz & Company’s study confirms that following a Need Seekers strategy offers the greatest potential for superior performance in the long term. Fifty percent of respondents who defined their companies as Need Seekers said their companies were effective at both the ideation and conversion stages of innovation compared with just 12 percent of Market Readers and 20 percent of Technology Drivers. These are the same companies, by and large, that consistently outperform financially.

Read More »

Innovation Veracity is the Key to Success

A recent post by Jeffrey Phillips titled Velocity is the Only Innovation Outcome That Matters sparked respectful disagreement inside me. I believe that when it comes to innovation, veracity is more important than velocity. Let's look at the definition of the word veracity from our friends over at Merriam-Webster:

Read More »