Tag Archives: value

Innovation Metrics: Rock, Lava, Smoke

When organizations begin their innovation journey, they have no idea how to account for the many forms of value that get created. They may also have dormant fears about changing modes of work to effectively innovate. Yes, there is tangible value (read: real and significant ROI) generated from innovation, but there are also many other forms of value that range ...

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Want to Nail Pricing? Understand Market Dynamics First

Want to Nail Pricing? Understand Market Dynamics First - Innovation Excellence

Pricing is a game – one with asymmetric and imperfect information. So what does this mean for you? Basically, you’re very unlikely to nail pricing the first time. And even if you do come close, you’ll have to adjust as your product and market mature. While you’ll never get pricing 100% right the first time, there’s no reason you shouldn’t set yourself up for the best possible chance at success.

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Getting Clear on Your Strategy

Clarity - Getting Clear on Your Strategy

“If I had the key members of your executive suite all in the same room, would they all be able to articulate the essence of your business strategy clearly and consistently?” I asked the executive vice president of strategy. “Probably not,” she replied. “But I do know we need a new one, because the current one isn’t working.” I hear ...

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Reboot a Sluggish Brand

Reboot a Sluggish Brand - Innovation Excellence

First off, you need to decide if you genuinely want to reboot a brand. Some people get so tethered to old ideas about the brand that there is resistance to rethink its meaning and potential. If you are serious about growth and see rebooting as the only path of salvation, read on.

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The One Big Reason Every Business Needs to Embrace Complexity

The underlying premise of any organization is to create value. Historically, firms have done so through engineering ever greater efficiency. By honing internal processes, optimizing the supply chain and reducing product inventories, managers could improve margins and create a sustainable competitive advantage. That’s created a bias for simple, linear thinking. Adding extra variables to any process is bound to increase ...

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Innovation Is The Only True Way To Create Value

In The Outsiders, William Thorndike argues that the most essential skill for a manager is capital allocation. To prove his point, he profiles CEOs such as Henry Singleton of Teledyne and John Malone of TCI who, while not household names, achieved outsized returns by wisely deploying their firm’s resources. Thorndike also points out that most CEOs get their jobs not through exhibiting financial ...

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The Value of an Innovator Mindset

When it comes to driving innovation, the single most important consideration is mindset—the mindset of those attempting to achieve innovation, and the mindset of those they encounter. This is not speculation. In my peer-reviewed research, I have measured mindset and compared it to value creation, and it makes a huge difference in innovation success.

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