Tag Archives: women

Help Us Support Gender Equity on May 10th

Help Us Support Gender Equity on May 10th

We are excited to announce on behalf of Innovation Excellence friend Tiffany Shlain that 50/50 Day is less than a month away and we can’t wait for this global conversation about gender equality! For those of you who haven’t signed up yet to host an event at your company, school, organization, or home, there’s still time. Watch a 2 minute ...

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Why Does Technology Need Young Women?

The benefits of encouraging young people to seek STEM (Science, Technology, Engineering and Mathematics) careers are many. Those who seek careers in these fields will not only have jobs in the future, they will create the future. However, if individuals who have aptitudes in these areas were unable to pursue such a career, would we not consider this a waste of a valuable resource? An extremely large percentage of our populace consists of such individuals who do not pursue careers in STEM.

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Are Stereotypes Keeping Women Away From Science?

Across the board in the STEM related fields, there is a distinct shortage of females in relation to males. Many have their theories as to why this is, but we can assume stereotypes are to blame. Developed at an early age, stereotypes about women are ingrained in boys and girls alike. Women make up 50% of the US population and 49% of the workforce, yet only 24% of females work in STEM related positions. Women are crucial to the future of science and their contributions thus far cannot be understated.

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Lancome – Engaging Women Through Exploration

Measuring and understanding the type of relationship buyers have with a brand is powerful information to leverage in innovation. Lancôme has a unique relationship with women compared to competitors such as Estee Lauder, Clinique and Avon. Women define their relationship with Lancôme as one based on exploration, which is differentiating among its cosmetic competitors.

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