CPG Brands Struggle as Consumers Demand ‘Supply Chain’ Transparency

Understanding consumer needs and demands and then adapting to them often requires companies to change their processes and innovate. In a recent podcast, AgFunderNews addressed how CPG brands are struggling to be transparent throughout the supply chain. As consumers shift and become more socially and environmentally responsible, Fortune 500 companies and startups are seeking R&D consultants like PreScouter to uncover ...

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How to Create an Innovative Business Model?

Editor’s note: Nike, the iconic change agent, perfectly symbolizes not only the energy, focus, and discipline to achieve success, but the excitement that continues to ignite individuals and companies everywhere. “Just Do It” seemed to charge out of the gate as a viral and immortal brand. Author and IX contributor, Gijs van Wulfen, guides us in answering the question that ...

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Pushing My Personal Limits with Innovation

Physiclo Basketball Resistance Tights

About two months ago I came across an article in Engadget about Physiclo, a startup company launched to provide resistance clothing for athletes. I’m assuming their name Phyisclo is a mashup of the words physical + clothing. Cute. As a basketball player for which height and youth are not advantages (I’m about 5’8” and a bit past my 21st birthday ...

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Overcoming Hurdles to Scaling Innovation

Crossing the Chasm To put it simply, everyone has good ideas — and some have great ideas. But the imperative of any innovation program is in its ability to scale and realize its financial promise. We call this “crossing the chasm.” It is critical in any development process that innovation ‘show stoppers’ are recognized and nurtured quickly. For some innovations, ...

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Generating Discovery for Innovation

Just in case you haven’t seen the latest Star Trek movie yet, here is one of its key messages; “You know the greatest danger facing us is ourselves, an irrational fear of the unknown. But there’s no such thing as the unknown– only things temporarily hidden, temporarily not understood” Our approach to innovation at ImagineNation™ enables you to generate discovery ...

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Innovation Doubts

One of the first concepts I learned in a university course on statistics was not about regression analysis or significance of results but, rather, on the importance of doubt. Our professor drilled home the point that no matter how large our dataset and how clever our hypothesis, our results should always be presented using language such as “suggests” or “points ...

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