A Peek Inside the Mind of Jeff Bezos

It is not too often that the leader of a Fortune 500 gives you an insight into how their company achieves competitive advantage in the marketplace in a letter to shareholders, instead of launching into a page or two of flowery prose written by the Public Relations (PR) team that works for them. The former is what Jeff Bezos tends ...

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Back to Basics: Elements in the Product Story

Back to Basics: Elements in the Product Story - Innovation Excellence

Be clear with your product marketing! Many companies and people confuse what they mean when discussing Value Propositions, Benefits, and Features. Be clear with your product marketing. Value Prop: Definition: A value proposition is the concise statement of the overarching solution to your customer’s problem.  The solution then is not your product or its technical details, but the solution your ...

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Help Us Support Gender Equity on May 10th

Help Us Support Gender Equity on May 10th

We are excited to announce on behalf of Innovation Excellence friend Tiffany Shlain that 50/50 Day is less than a month away and we can’t wait for this global conversation about gender equality! For those of you who haven’t signed up yet to host an event at your company, school, organization, or home, there’s still time. Watch a 2 minute ...

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Government has a big Role to play in Innovation

Steve Jobs announced the iPhone to the world on 9 January 2007.  This iconic product became a sensational success and propelled Apple to become the most valuable company on Earth.  It created a new product category, the smartphone, which has become the must-have item for people in all nations.  It launched a platform for secondary markets in apps, music and ...

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The Amazing Story Behind An Incredible Breakthrough

Situational Medicine

Cancer Immunotherapy We tend to think of innovation as a moment of epiphany followed by an onward march toward disruption. Sure, there are always some twists and turns along the way, but fearless entrepreneurs seem to have no problem adapting, iterating and pivoting their way to incredible success. That makes for inspiring stories, but the truth is that innovation more often ...

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