How PARC Saved Xerox

Xerox Alto

Xerox invented the core technology that made personal computing easy and fun—the mouse, the graphical user interface and the ethernet—but it was Steve Jobs who built the Macintosh and profited. By now, the story has become so well known that it’s almost a cliche. The story resonates because it ties into two recurring themes: The wily entrepreneur outmaneuvering the bloated corporate behemoth and the primacy of business acumen over the development of core technology. Yet there’s a lot more to it than that.

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Innovate by Adopting a Role Model Organization

A female hand to find select choose pick a businessman to dangle above a line of business people for employment recognition promotion hire etc

Can you innovate and improve business performance by copying another company from an entirely different industry?  This is what the Henry Ford West Bloomfield Hospital in Michigan did when it wanted to transform its customer service and operational efficiency.  The hospital borrowed some of the practices of a five star hotel and hired a new CEO who had previously worked ...

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Play to Win

Play to Win

While certain roles depend upon pinpoint accuracy (surgeons, logistics, pharmacy), most industries can be rethought and create more value – and most experiences can be made better – with a sense of wonder and human-centric user viewpoint.

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