Are you turning leads into sales?

Leads alone mean nothing. Leads don’t equal revenue. By definition, leads are just prospective buyers who haven’t yet bought a thing. Marketers get upset when their executives think of them, and their budgets, as a cost center. But those same marketers often focus on generating leads, and that’s it. They don’t hold themselves accountable for the sale. What happens after ...

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Innovation Perspectives – September Wrapup

Innovation Perspectives is a new monthly feature to present our loyal readers with different perspectives on a single topic all in one place along with the ability to compare, contrast and discuss them in the comments here on Blogging Innovation and in the Continuous Innovation group on LinkedIn. This month’s topic was: “Where should innovation reside in an organization, and ...

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Cooking Up Some Innovation

I’ve been thinking for a while about the perfect physical space for innovation. When we work with our clients we often are asked to help design a physical space for the team to work in. This should be a space that is open, colorful, inviting and really different from the regular work environment. The space needs to remind the people ...

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Innovation Perspectives – A Place to Reside

This is the seventh of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on “Where should innovation reside?” Here is the next perspective in the series: by Paul Hobcraft Residing in something we own is desired by nearly all people. Creating the same desire is what is needed with innovation. It needs ...

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Do One Thing

Kevin Roberts will be speaking at the World Business Forum in New York City, October 6-7, 2009. Here is our latest hand-picked article: by Kevin Roberts For change to take real effect, it needs to be personalized. Saatchi & Saatchi S, our sustainability agency, is working with companies to implement nano-practices in the workplace to reduce carbon use. We call ...

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Spice Up a Long-Term Relationship

We’re all likely involved in relationships tied to coaching, mentoring, or just plain supporting one another. They’re tremendously helpful in personal and business growth, yet at times, these relationships can become stale. What can you do if you find yourself in such a relationship? Here are four options to spice things up: 1. Add a Person I’ve been working out ...

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Innovation Perspectives – Building the Innovation Organisation

This is the sixth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on “Where should innovation reside?” Here is the next perspective in the series: by Michael Soerensen To define “ownership” or management of innovation within a company, it’s vital to start out by looking at the organisational side of it. ...

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Smarter Cities – Smarter Planet

IBM recently launched its Smarter Cities initiative. Part of its overall SmarterPlanet project, Smarter Cities is an effort to find solutions to the problems that will occur due to our ever-increasing population growth in urban centers around the world: “In 1900, only 13% of the world’s population lived in cities. By 2050, that number will have risen to 70%. We ...

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Innovating on a Tighter Budget

Point: Innovation doesn’t have to be expensive Story: Current surveys indicate that more companies are reducing innovation budgets this year, but the good news is that innovation doesn’t have to be expensive. Here are two stories that show how to innovate inexpensively: J.B. Hunt was just a truck driver in the 1940s when he saw that rice mills in Arkansas ...

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Innovation Perspectives – An Innovation Progression

This is the fifth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on “Where should innovation reside?” Here is the next perspective in the series: by Mark Roser Having consulted in the new product and innovation areas of major pharmaceutical companies and commercial transportation companies over the past 12 years, and ...

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