October Innovation Contest Reminder

Have you written an innovation or marketing blog post that you are particularly proud of, or plan to write one? Would you like the chance to share it with a larger audience and maybe even win one of three signed copies of Bill George’s latest book “7 Lessons for Leading in Crisis” at the same time? In support of our ...

Read More »

Content is No Longer King (Part 2)

In an earlier blog entry on content, readers provided a number of interesting comments. If you haven’t already read that article (and the comments), you may want to do so in order to understand this new article. Many did not agree with my point of view. And that is great. I only wanted to stimulate some conversation. Let me first ...

Read More »

Stop Telling Prospects What You Do

Your prospects don’t care what you do. They don’t care how it works. They’re only thinking of themselves. And can you blame them? Their butt is on the line if they don’t deliver results, cut costs, delight their own customers. They have their own problems, their own pain, their own priorities. Your prospects don’t care what you do. They will ...

Read More »

Optimizing Innovation – Francois Ragnet of Xerox

We are happy to bring you some of the key points and insights from Francois Ragnet’s talk at the Optimizing Innovation Conference, which was held October 21-22, 2009 in New York City. Francois Ragnet, Managing Principal, Technology Innovation at Xerox spoke about technology transfer and the paper-free office. Xerox generated 940 patents in 2008 and has 8,000 active patents and ...

Read More »

Optimizing Innovation – Jack Anderson of Chevron

We are happy to bring you some of the key points and insights from Jack Anderson’s talk at the Optimizing Innovation Conference, which was held October 21-22, 2009 in New York City. Jack Anderson, Innovation Specialist at Chevron, spoke first about innovation and IT’s overall posture (High Level IT Posture Within the Organization): Systematic innovation Managed innovation Defined innovation Sporadic ...

Read More »

Optimizing Innovation – Dr. Daniel Sturman of Google

We are happy to bring you some of the key points and insights from Dr. Daniel Sturman’s talk at the Optimizing Innovation Conference, which was held October 21-22, 2009 in New York City. Dr. Daniel Sturman, Engineering Director at Google, spoke from an engineer’s perspective, not from an innovation director’s perspective, about the culture at Google. The main key in ...

Read More »

Innovation Perspectives – October Wrapup

Innovation Perspectives is our monthly feature to present our loyal readers with different perspectives on a single topic all in one place along with the ability to compare, contrast and discuss them in the comments here on Blogging Innovation and in the Continuous Innovation group on LinkedIn. This month’s topic was: “What roles do engineers and marketers play in an ...

Read More »

Creating Innovation with Synthesis

I’ve read several books about innovation, and am reading another which I’ll review shortly here on the blog, which talk about the importance of combining disparate skills or capabilities when innovating, or holding two diametrically opposing ideas and finding the happy medium. What should be obvious is that one of the most important skills from an innovation perspective is the ...

Read More »