Start with the Why

by Matt Heinz Too many sales & marketing messages, unfortunately, talk about “what” and “how”. And at the front of the sales process, that’s a shame. You’re proud of what you’ve built, which is great. You have six new features in the latest version, awesome. But if you lead your pitch with a description of what you’re selling, or how ...

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Top 10 Gary Hamel Insights (Spigit Innovation Summit)

by Braden Kelley I had the good fortune to hear Gary Hamel of London Business School’s Management Innovation Lab speak on the first day of the Spigit Innovation Summit on August 13, 2009. Here are the top ten insights that I captured from Gary Hamel’s speech: We need to openly challenge our corporate management policies and processes, and experiment like ...

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Innovation Perspectives – Leveraging Intrapreneurs

This is the second of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on The Importance of Innovation Strategy. On the heels of Braden Kelley’s kickoff, here is another perspective: by Steve Todd If a corporation lacks a cohesive and well understood innovation strategy, can it still be productive and creative? I ...

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Great Ideas Aren't Innovation

by Mike Myatt “Ideas Don’t Equal Innovation” and I can prove it…It is my hope that today’s post will serve to help dispel the myth that ideas are inherently good things. Let me state right from the outset that I place little value on ideas. Not only do raw ideas have little intrinsic value, but they are often very costly. ...

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Don't Be Commoditized

by Steve McKee The other day I met with about a dozen smart, aggressive CEOs, all of whom run successful companies. Most of them, like most of us, are struggling in the current economic environment. The conversation turned to the pressure on margins they’re facing, particularly in industries where distinguishing one competitor from another can be difficult. The question on ...

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An Internet Innovation

Imagine a Web site that detects a visitor’s “thinking” style and “morphs” its look and feel to suit that visitor’s style? Professor Glen Urban and his colleagues at M.I.T. describe an approach in the Sloan Management Review article, “Morph the Web To Build Empathy, Trust and Sales.” They collaborated with BT Group, a UK telecom company, to create a Web ...

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Staging Your Next Idea

by Mike Brown My wife told me about a home staging TV show where they have $500 to get a home ready to sell. In one episode, the homeowner had already moved their furniture, so the show’s designer created cardboard furniture before the open house. Since cardboard furniture obviously isn’t functional, why would they do that? When trying to sell ...

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10 Innovation Lessons I've Learned

What should innovation leaders and intrapreneurs know about innovation projects and new ventures? I have had the pleasure of working with such people for many years and I begin to see a pattern that I have summarized into 10 lessons for innovation leaders and intrapreneurs: 1. Know that innovation and intrapreneurship is about teams build a team of people with ...

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Abuse Customers at Your Own Risk

Long time readers of this blog will know that my love for most airlines in the US has never taken off. In fact, I’m constantly amazed by the continued indifference many of them have towards the consumer, not to mention the consumer’s resigned acceptance of the service they’re offered. Not everybody is content to lie down and be trampled on ...

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