A Branding Lesson From Leno

The big news this week in Medialand is NBC’s decision to cancel The Jay Leno Show and move the eponymous comedian back to a late-night time slot. About the short-lived experiment, Jeff Gaspin, NBC Universal’s Chairman of Television Entertainment, said, “I don’t think it’s wrong to take chances… Sometimes they work. Sometimes they don’t.” Fair enough. But with a little ...

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Innovation Perspectives – Innovating a Health Care Fix

This is the seventh of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘What product or sector is in desperate need of innovation?‘. Here is the next perspective in the series: by Mark Roser In looking across various sectors the area of healthcare stands out as a particular opportunity for innovation. ...

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Innovation Perspectives – Packaging Up Innovation

This is the sixth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘What product or sector is in desperate need of innovation?‘. Here is the next perspective in the series: by Adam Schorr While recent years have been a boon for innovation in various industries such as consumer electronics and ...

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Good Acting can be Bad for the Business

When Shakespeare said that all the world’s a stage, he probably didn’t have employee performance evaluations in mind. But for anyone who has ever endured a less-than-candid performance appraisal, his words definitely ring true. Giving and receiving feedback is a complex process made infinitely more complicated by our human emotions and reactions. In particular, our fears, uncertainties and doubts about ...

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Innovating Your Why

Too many brands, companies and even vertical sectors assume what they do is, well, what they do. They define their value based on their current tactical, delivered product or service to the market and to their customers. But that’s not at all what they do, of course. People don’t buy a newspaper because it’s printed news. They can get that ...

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Simplifying the Complex

Some call it a matrix, others a two-by-two diagram. I call them awesome. Two-by-twos allow you to plot complex information in a matter that allows you not only to see the relationship between two things, but also to make better judgments and decisions. I often use these during brainstorming sessions with clients as a way to filter our stacks of ...

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Innovation Can't Wait

One of my partners, an electrical engineer, let out a loud cry a few minutes ago. He was responding to an article I sent him about a new electical gizmo that monitors eletrical usage in the home. He was upset because he came up with a very similar idea about a year ago, but he assumed it was safe to ...

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Innovation Perspectives – 911 Call for Innovation and Revolution

This is the fourth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘What product or sector is in desperate need of innovation?‘. Here is the next perspective in the series: by Ric Merrifield I define innovation as figuring out a way to accomplish the same outcome, the “what” we do, ...

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