Presenting Twitter in Search Results

In a recent post, I described some ways in which tweets should be ranked in search results. A good follow-on question is… How should tweets be presented in search results? It’s an interesting question – how exactly would you want to see tweets in your Google and Bing search results? And it’s an important question, as searches are critical bases ...

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Should you be measuring ROR instead of ROI?

For literally decades, the notion of return on investment, or even more specifically return on invested capital (R.O.I. either way) was the gold standard for justifying a business decision. If the return exceeded the investment enough (also weighing risk, disruption, and many other factors) then it would get the green light for funding. This was, and is, especially common in ...

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Cut Your Jargon Emissions

It’s getting to that time of the year when people are makng New Year’s Resolutions. For anyone working in business, here’s an idea: let’s try and make 2010 the year of plain English. A good way to start would be to read George Orwell’s 1946 essay, Politics and the English Language. Orwell understood how language could be used a weapon ...

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Innovation Training & Coaching – Overlooked?

Smart companies often pride themselves on training programs that introduce or enhance employees’ knowledge of corporate business practices. They promote mentoring initiatives that pair seasoned execs with rising talent. They create booklets or PDFs on corporate policy – and implore staff to read them. But introduce a business innovation initiative, and those involved are expected to just know how things ...

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Welcome to 2010 – Now What?

The best thing about hope is that it springs eternal, especially at the beginning of a new year. 2009 is behind us, 2010 lies ahead and we have to believe that the coming year will be better than the last. There is, of course, no telling. I recall in late 2008 looking forward to the calendar turning, hoping that with ...

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Who Should Be Driving Social Media?

The title topic came up recently on Twitter, as it had at a B2B social media roundtable late last year: Who should be doing social media strategy and implementation for a brand – organizationally and individually? My take is a strategic perspective is the foundation for a social media effort to build a sustaining impact. When it comes to questions ...

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Last Call for January 'Innovation Perspectives'

January’s opportunity to contribute your Innovation Perspectives is now here. This monthly feature presents our loyal readers with different perspectives on a single topic all in one place – from several different authors. It gives our innovation community the opportunity to compare, contrast and discuss them in the comments here on Blogging Innovation and with the 1,600+ people in the ...

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Magic Wand of Strategic Planning

Imagine if Hogwarts, the mythical school of magic and sorcery in the Harry Potter books, taught strategic planning. You could use enchanted mirrors to gaze into the future with unerring accuracy. You could conjure up potions for warding off evil competitors, recite charms for turning lousy products into perennial moneymakers, and chant incantations for rendering customers intensely loyal under your ...

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The Decade's Top Performing CEOs

I was intrigued when I read on the Harvard Business Review web site “Do we celebrate the wrong CEOs?” The article quickly pointed out that many of the best known CEOs – and often named as most respected – didn’t come close to making the list of the top 100 best performing CEOs. Some of those on Barron’s list of ...

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Four Perfect Situations for Brainstorming

While there are innumerable reasons for hosting a brainstorming session, the purpose for meeting can be summarized with four situations. They are the need to meet to: Fix Something Broken / Problem Solving Grow Something Get Ideas / Fill Idea Pipeline Innovate / Make Something New (1) Fix Something Broken / Problem Solving This is what is traditionally thought of ...

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