Do You Have Social Media Influence?

Social media influence; the harsh reality is that you either have it or you don’t. I’m going to tell you the cold hard truth about social media…what you need to know that most people won’t tell you. While anyone can have a social media presence, not everyone possesses social media influence. It’s clear to those in the know that social ...

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Do people seek risk only to minimize losses?

Back in the 1980’s, executives used to joke that you would never get fired for buying “Big Blue” (IBM) computers. It’s not that IBM was the best, but you knew they would not screw up. When I worked for Accenture (then Andersen Consulting), the Economist once called us “The McDonalds of the consulting industry. You know what you will get ...

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Five Steps to a Successful B2B Social Media Strategy

The beauty of most social media channels is that they’re so easy to join and engage. Most are free. It takes just a few minutes to get set up, and literally seconds to start publishing. But if you’re marketing and selling a B2B product, a simple five-step process can ensure you’re getting the maximum, measurable yield from your efforts in ...

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Find Your Nerve Guest Post

Over at www.findyournerve.com I have written a guest post about strategy in the downturn. The central question being: Are you going to be nervous in the downturn, or nervy? Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

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Detroit's Decline and Fall

In March 2008, British Airways discontinued its decades-old daily service between London Heathrow and Detroit. Not exactly world-shattering news, you might think. But BA’s decision was quite significant. They made it because passenger numbers had dwindled so pathetically low that the flights were no longer profitable. It’s just one of a whole kaleidoscope of symptoms that signaled the Motor City’s ...

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Does your Innovation have a story?

Imagine if you will, somewhere in the distant recesses of our existence, a group of cavemen huddled around a fire. The wiseman of the group gathers the tribe around the fire and regales them with stories of their ancestors – how they fought the neighboring tribes, how they found the food necessary to survive. The shaman passes on the wisdom ...

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Detroit, D.C.

Not a day goes by without more news about Detroit’s beleaguered automakers. While each new development is notable in and of itself, I find it more telling to take a few steps back and look at the big picture. Below are a few clips from selected Wall Street Journal articles I’ve run across over just the last few days. Take ...

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School is Out

by Kevin Roberts It sometimes feels like I’ve run the full gamut of school-related experiences – from being kicked out of school at 17, to being invited back as a Governor. I frequently speak to students at universities around the world, but having an eternally curious granddaughter like Stella in my life has piqued my interest in the way primary ...

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Hello – The Future is Calling

Ninety-eight percent of American households have telephone access. Over the past 130 years, this once-revolutionary device has become so ubiquitous that we don’t realize how much of our modern lifestyle has been built around it, from ordering takeout to scheduling doctor appointments, from responding to polls to hanging up on telemarketers. The telephone is something that we – as consumers ...

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Future of Shopper Marketing

by Kevin Roberts The Sam Walton Business School at the University of Arkansas is on our calendar every October because of the superb annual conference run by the Center for Retailing Excellence. Andy Murray, Global CEO of Saatchi & Saatchi X, was a founder of the conference, and this year a keynote speaker. His subject was “the future of shopper ...

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