Optimizing Innovation – Dr. Guido Petit of Alcatel-Lucent

We are happy to bring you some of the key points and insights from Dr. Guido Petit’s talk at the Optimizing Innovation Conference, which was held October 21-22, 2009 in New York City. Dr. Guido Petit, Director of the Alcatel-Lucent Technical Academy spoke about Optimizing Innovation through Entrepreneurial Boot Camps. The program had its genesis back in 2002 after massive ...

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Optimizing Innovation – Mauro Porcini of 3M

We are happy to bring you some of the key points and insights from Mauro Porcini’s talk at the Optimizing Innovation Conference, which was held October 21-22, 2009 in New York City. Mauro Porcini, Head of Global Product Design – Consumer & Office Business at 3Mspoke about the importance of design and its role in innovation. 3M focuses a lot ...

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Optimizing Innovation – Wim Soens of CogniStreamer

We are happy to bring you some of the key points and insights from Wim Soem’s talk at the Optimizing Innovation Conference, which was held October 21-22, 2009 in New York City. Wim Soens, Managing Partner at Cognistreamer spoke about their Innovation Portal 3.0 software and a bit about Enterprise 2.0 Innovation. From Wim’s perspective, 2005 marked a switch from ...

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October Innovation Contest Reminder

Have you written an innovation or marketing blog post that you are particularly proud of, or plan to write one? Would you like the chance to share it with a larger audience and maybe even win one of three signed copies of Bill George’s latest book “7 Lessons for Leading in Crisis” at the same time? In support of our ...

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Content is No Longer King (Part 2)

In an earlier blog entry on content, readers provided a number of interesting comments. If you haven’t already read that article (and the comments), you may want to do so in order to understand this new article. Many did not agree with my point of view. And that is great. I only wanted to stimulate some conversation. Let me first ...

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Stop Telling Prospects What You Do

Your prospects don’t care what you do. They don’t care how it works. They’re only thinking of themselves. And can you blame them? Their butt is on the line if they don’t deliver results, cut costs, delight their own customers. They have their own problems, their own pain, their own priorities. Your prospects don’t care what you do. They will ...

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Optimizing Innovation – Francois Ragnet of Xerox

We are happy to bring you some of the key points and insights from Francois Ragnet’s talk at the Optimizing Innovation Conference, which was held October 21-22, 2009 in New York City. Francois Ragnet, Managing Principal, Technology Innovation at Xerox spoke about technology transfer and the paper-free office. Xerox generated 940 patents in 2008 and has 8,000 active patents and ...

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Optimizing Innovation – Jack Anderson of Chevron

We are happy to bring you some of the key points and insights from Jack Anderson’s talk at the Optimizing Innovation Conference, which was held October 21-22, 2009 in New York City. Jack Anderson, Innovation Specialist at Chevron, spoke first about innovation and IT’s overall posture (High Level IT Posture Within the Organization): Systematic innovation Managed innovation Defined innovation Sporadic ...

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Optimizing Innovation – Dr. Daniel Sturman of Google

We are happy to bring you some of the key points and insights from Dr. Daniel Sturman’s talk at the Optimizing Innovation Conference, which was held October 21-22, 2009 in New York City. Dr. Daniel Sturman, Engineering Director at Google, spoke from an engineer’s perspective, not from an innovation director’s perspective, about the culture at Google. The main key in ...

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