What happened to smart advertising?

For a television advertisement to be effective, do you need to lay out everything for the viewer and make it obvious? Or, is an advertisement more memorable if you let the viewer connect the dots themselves? Here are two examples of television advertisements that promote the product in a slightly more intellectual/emotional way that promotes engagement and curiousity:

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Invention versus Innovation

Continuous innovation requires that innovation is placed at the center of the organization and that all parts of the organization are changed to support it. To effectively place innovation at the center of the organization, people must know what innovation is, what it looks like in their organization, and how they can contribute. Most people easily confuse invention with innovation, and wrongly chase invention in the name of innovation.

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iPhone Followup – Innovation in a Box

My initial iPhone article highlighted why the iPhone will not be a success in its first incarnation. Make no mistake though, the introduction of the iPhone will revolutionize the mobile telephony market. Let's answer some of the criticisms of the most innovative mobile handset in the history of mobile telephony:

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The Growing Housing Divide

I was speaking with a friend of mine recently and he brought up an interesting point. He asserted that there was a widening gap in home prices between where people want to live and where people have to live. How else can you explain the housing price fall in most of the country while places like Seattle continue to have rising prices?

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The Evil Downside of Gift Cards

This past holiday season I saw probably one too many articles trumpeting the value of gift cards to retailers and how they are a great thing for retailers. My skeptic side starts coming out as I see article after article appear, and I have to start asking "Is the increasing prevalence of gift cards as a holiday gift (primarily Christmas) a good thing for retailers?"

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