Give Back It’s Still Cool

Hello Disruptors!As we kick off a new month with tons of unknowns and uncertainties ahead, it’s become clear to me that we need a mission. Like, one big jump-in-it-together mission where we take off the handcuffs and make sh*t happen. Are you bold enough to join us?Now isn’t the time to take a break from being a disruptor. Instead of letting ourselves be consumed with fear and questions, let’s turn ...

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FINDING JOY IN THE YUCK

FINDING JOY IN THE YUCK Thirty frickin’ more days of social distancing. Really? The other night, we learned that we were going to have to live in our new norm of social distancing and shelter-in-place for at least another 30 days. I have to admit, these were not the words that I wanted to hear. Stress is getting higher in ...

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Going From Blind to Bright.

Quick bullets. 200 words spent on Brands’ blind spots turned into bright ones, after three months of a nasty 2020. One: be transparent. Be like water, the motto reads. Here, it’s more being transparent in what you do, being first of all social, as water is one of the ultimate social goods, and, obviously, becoming adaptable to any situation. Two: ...

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Four Types of Customer Experiences for Competitive Advantage

Want to improve your customers’ experience? Try these connected strategies. What’s the secret to a winning business model and long-term competitive advantage? It’s not just about technology, products and services. Your customer experience may just be the ultimate competitive advantage. Strategy and innovation experts Nicolaj Siggelkow and Christian Terwiesch just published a new book called Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage.  ...

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Maslow’s Revenge

maslow’s hierarchy of needs By David Bruel & Frank Pagano Spoiler alert. Three (humble) predictions on behavioral change, rediscovering a grand classic: the Maslow’s pyramid. Technology will create better ways to climb up and down the old ladder, post Covid-19.   A third of the global population is on a coronavirus lockdown, and dramatically re-prioritizing their needs. Here’s our view on ...

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WHO WILL BE IN ROOM 716?

WHO WILL BE IN ROOM 716? Thursday, March 19th, 2020, will be a day I’ll never forget. My team and I landed in Southern California in the midst of the most widespread pandemic our world has faced in my lifetime. After we arrived at our (not small) hotel, we discovered that our group of four people accounted for 20% of ...

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Innovating for Success after COVID19

We will beat the COVID19 virus, and innovation will play a key role in that victory.  We will find new treatments, using either new drugs, or hopefully fast-tracking reapplication of existing ones.  We will reapply existing technology to mass produce respirators. Nothing spurs innovation like a crisis, or a war, and we are in the middle of both. How quickly we’ll achieve ...

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Upskilling to drive growth in times of uncertainty

Someone asked me recently, how many times I have reinvented myself and my business, throughout my long and stellar career. I found myself hard-pressed to accurately share the actual number. It seems that, for me, reinvention became a really useful and rewarding habit, especially as it forced me to upskill, to successfully and continuously adapt to the constant barrage of ...

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