It’s a really good thing to be tactical. It’s important to have a bias for action, to focus on getting things done.
Write the strategy, build a plan, sure. But spend most of your time in execution mode to make things happen.
Of course, the down side is that it’s easy to be so focused on execution day to day, that we don’t step back and ask the strategic questions to make sure we’re on track, and make sure we’re not missing more significant opportunities to achieve and exceed our goals & expectations.
Stepping back from execution to be strategic is everybody’s job, and it doesn’t have to take longer than 15 seconds to give your work a gut-check. Here are a few questions to ask yourself every once in awhile to make sure you’re on track:
- Why are we doing this?
- What’s the objective? What does success look like?
- How will I know this is successful? How will I measure it?
- Has anything changed (at the company, in the market, with our customers) since we last decided this was worth doing?
- Would our customers think this is a good idea?
- If I started this project from scratch, is this still how I would do it?
Matt Heinz is principal at Heinz Marketing, a sales & marketing consulting firm helping businesses increase customers and revenue. Contact Matt at firstname.lastname@example.org or visit www.heinzmarketing.com.