With Innovation, things aren’t always what they seem. And the culprit for all this confusion is how she goes about her work. Innovation starts with different, and that’s the source of all the turmoil she creates.
For the successful company, Innovation demands the company does things that are different from what made it successful. Where the company wants to do more of the same (but done better), Innovation calls it as she sees it and dismisses the behavior as continuous improvement. Innovation is a big fan of continuous improvement, but she’s a bit particular about the difference between doing things that are different and things that are the same.
The clashing of perspectives and the gnashing of teeth is not a bad thing, in fact it’s good. If Innovation simply rolls over when doing the same is rationalized as doing differently, nothing changes and the recipe for success runs out of gas. Said another way, company success is displaced by company failure. When innovation creates conflict over sameness she’s doing the company favor. Though it sometimes gives her a bad name, she’s willing to put up with the attack on her character.
The sacred business model is a mortal enemy of Innovation. Those two have been getting after each other for a long time now, and, thankfully, Innovation is willing to stand tall against the sacred business model. Innovation knows even the most sacred business models have a half-life, and she knows that she must actively dismantle them as everyone else in the company tries to keep them on life support long after they should have passed. Innovation creates things that are different (novel), useful and successful to help the company through the sad process of letting the sacred business model die with dignity. She’s willing to do the difficult work of bringing to life a younger more viral business model, knowing full well she’s creating controversy and turmoil at every turn. Innovation knows the company needs help admitting the business model is tired and old, and she’s willing to do the hard work of putting it out to pasture. She knows there’s a lot of misplaced attachment to the tired business model, but for the sake of the company, she’s willing to put it out of its misery.
For a long time now the company’s products have delivered the same old value in the same old way to the same old customers, and Innovation knows this. And because she knows that’s not sustainable, she makes a stink by creating different and more profitable value to different and more valuable customers. She uses different assumptions, different technologies and different value propositions so the company can see the same old value proposition as just that – old (and tired). Yes, she knows she’s kicking company leaders in the shins when she creates more value than they can imagine, but she’s doing it for the right reasons. Knowing full well people will talk about her behind her back, she’s willing to create the conflict needed to discredit old value proposition and adopt a new one.
Innovation is doing the company a favor when she creates strife, and the should company learn to see that strife not as disagreement and conflict for their own sake, rather as her willingness to do what it takes to help the company survive in an unknown future. Innovation has been around a long time, and she knows the ropes. Over the centuries she’s learned that the same old thing always runs out of steam. And she knows technologies and their business models are evolving faster than ever. Thankfully, she’s willing to do the difficult work of creating new technologies to fuel the future, even as the status quo attacks her character.
Without Innovation’s disruptive personality there would be far less conflict and consternation, but there’d also be far less change, far less growth and far less company longevity. Yes, innovation takes a strong hand and is sometimes too dismissive of what has been successful, but her intentions are good. Yes, her delivery is sometimes too harsh, but she’s trying to make a point and trying to help the company survive.
Keep an eye out for the turmoil and conflict that Innovation creates, and when you see it fan the flames. And when hear the calls of distress of middle managers capsized by her wake of disruption, feel good that Innovation is alive and well doing the hard work to keep the company afloat.
The time to worry is not when Innovation is creating conflict and consternation at every turn; the time to worry is when the telltale signs of her powerful work are missing.
image credit – Kevin Thai
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