Based on an updated 2015 dataset, the eYeka report provides an analysis of the latest evolutions of how the world’s largest companies are leveraging creative crowdsourcing.
The report looks into which sectors, companies, and brands are the most active users of crowdsourcing for marketing and innovation, with a specific focus on FMCG.
It also analyses the latest trends in the different types of crowdsourcing activities, with some illustrative examples and recent key milestones that marked the last year.
The consumer is becoming a part of the world’s biggest companies and agencies, which is a profoundly positive way to co-create value together. – François Pétavy CEO, eYeka
Read the full report here.