Author Archives: Amy Kenly

Call for SPIKE AWARDS: Social Product Innovation Leaders

When the SPIKE Awards were launched in 2010, the goal was to highlight the best examples of companies using social media principles and technologies to enhance and extend their innovation and product development processes. Our research on Social Media and the Product Lifecycle told us that forward-thinking companies were experimenting; piloting programs like open innovation, crowdsourcing,  social product development, public ...

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