Author Archives: Clinton Bonner

Football Needs Innovation Too

As the NFL celebrates another year of unsurpassed digital, mobile, and social success, they are facing a growing problem, and it's a big one. The in-home experience of today's NFL has become so good that live attendance, even during the playoffs, is suffering in substantial ways. Let's go inside the huddle and examine a few converged (physical + digital) innovations the NFL should employ to drive attendance and change the way we experience their sport live. Grab your Google Glass, strap on your Internet of Things ... and go long!

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Open Innovation Platform – an Exceptional Way to Experiment

Tinkerers like Edison and the lesser known scientist & inventor Joseph Priestley – the first man to isolate oxygen – understood the value of attempts. One of Edison’s more famous quotes, “I have not failed. I’ve just found 10,000 ways that won’t work.” sums up his conviction that experimentation and perseverance are paramount to innovative success. In Priestley’s day (illustrated here) – around the time of the American Revolution – coffee houses supplied the patrons with both the chemical (caffeine) & intellectual (collaborative minds) enhancements allowing for ideas to be spread, repurposed and brought to market, thus creating real world value.

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