Author Archives: Matthew E May

7 Ways to Market Your Business Using Pinterest

Most people have tested Pinterest by now, but mostly as a personal hobby, since it is, after all, a digital pinboard that plays to our desire to cut out and collect images that call to us for one reason or another. It's quick, clean, and easy to use. Perhaps that explains why Pinterest is driving more traffic to websites than all the other social media combined.

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Entrepreneurial Spirit, M.I.A.

As business begins to boom, the fight-to-survive instinct fades and the entrepreneurial spirit isn’t quite what it was when the company was a startup. Sometimes it’s completely M.I.A. More and more people seem to need more resources to get ideas implemented quickly. Eventually, the ability to flex, react and innovate is lost.

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The Downside of Transparency

Massive information and idea sharing is the hallmark of a high-performing and innovative company, right? When critical information and good ideas flow freely, everyone’s on the same page, everyone knows what everyone else is doing, and that transparency can only be good, right?

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How Gilt Got Built

For anyone who has ever dreamed of starting and growing a business, By Invitation Only: How We Built Gilt and Changed the Way Millions Shop, by Alexis Maybank and Alexandra Wilkis Wilson is an absolute must-read. Their story, from how they met at Harvard Business School to their billion dollar business, is a page turner filled with real world insights and lessons every entrepreneur can profit from.

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The 7 Deadly Sins of Innovation

According to Scott Anthony, who directs the Asia-Pacific office of innovation consulting and venture-capital firm Innosight, “the seven deadly sins have very clear parallels in the world of innovation, serving as a useful and memorable way to highlight an innovator’s most common mistakes.

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