Author Archives: Steve Graham

Cognitive Bias is an Innovation Killer

I recently wrote about Cognitive Diversity, and today I reflect on Cognitive Bias, the other side of the same coin. I think (subconsciously biased) therefore I am (subconsciously biased). Psychologists generally agree that 90% of our decision making is driven by the subconscious. In other words, only 10% of the time are we actively (consciously) making decisions. The subconscious mind ...

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Cognitive Diversity is the DNA of Innovation

Katrina Sherrerd, CEO of Research Affiliates, poses an interesting challenge, “Achieving cognitive diversity is easier said than done. We all have a neurobiological preference for comfort and familiarity over discomfort and the unknown. Human nature inclines us toward people and ideas that confirm and reflect our views. Only when we resist and suppress our instincts can we build teams of ...

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