Strategy

More People Using Travel Agents?

“The reports of my death are greatly exaggerated.” I was reminded of that Mark Twain quip by a statistic I just stumbled across; according to Forrester Research, 27 percent of travelers used a travel agent this year, up from 23 percent in 2008. Huh? I thought the Internet sounded the death knell for travel agents? At least that’s what everybody ...

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Combining Internal and External Innovation

Interview – Stefan Lindegaard I had the opportunity to interview Stefan Lindegaard, author of “The Open Innovation Revolution” recently. Here is text of the interview: 1. Why is open innovation so important for organizations? Open innovation is about combining internal and external resources and to act on the opportunities this creates. More and more companies prove this to be a ...

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Give Employees More Time to Innovate!

During the past few years I’ve noticed a curious paradox heading its ugly rear among business leaders tooting the horn for innovation. On one hand they want the rank and file to step up to the plate and own the effort to innovate. On the other hand, they are unwilling to grant the people they are exhorting any more TIME ...

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Using Virtual Failure to Help Build Success

I heard this story from creative thinking expert Jurgen Wolff. Steve Loranger, CEO of ITT Industries, shared this technique with Business 2.0: ”If you’re working on an important contract, a ‘must-win’ program, give your team a much shorter deadline than actually exists. Afterward you tell your team, ‘I just got a phone call from the buyer today and he told ...

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What's Your Story Pixar?

Among the most effective ways of inspiring love in the hearts of consumers is through storytelling. Stories play an indispensable role in the way we see ourselves. The philosopher Daniel Dennett has written extensively about how the capacity to tell stories is a key source of human consciousness. It’s also what makes humans unique from other animals. According to Dennett ...

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Targeted vs. Broad-Spectrum Innovation Campaigns

When considering launching an innovation campaign, there are many options and features to consider. To narrow it down, let’s consider two basic types of campaigns- targeted vs. broad spectrum. First let’s start by defining our terms. A targeted campaign is topic specific and will often have a defined time period with a predetermined start and end date, while broad spectrum ...

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Win Business from Competitors by Being a Nuisance

A Competitive Strategy Exercise by Mike Brown A tenacious competitor can seem as daunting as a summer heat wave which won’t break for anything. If that describes your competitive strategy position, it can be difficult to devise an innovative strategy to win new business from a tough competitor. There is a creative way to swat back a competitor, however, which ...

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Peter Drucker on Innovation

Many people struggle with trying to define innovation, or what innovation is within an organization. I’ve recently been re-reading one of the best business books I have, “The Essential Drucker. The Best of Sixty Years of Peter Drucker’s Writings on Management” which is a compendium of his writings. Drucker wrote that purposeful innovation results from analysis, systemic review and hard ...

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