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Do Investments in IP Rights Generate Growth? [infographic]

A company’s future growth potential is a function of the alignment of a company’s assets relative to future growth opportunities. Along with intangible assets such as knowledge, competencies, willingness and readiness, a company’s growth success is also reliant on tangible assets - culture, intellectual property, technologies and capital - all fundamental elements for sustainable business growth. Collectively, these assets are what makes a company who they are and what makes them unique.

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