Tag Archives: loyalty

Thought Leader Wanted

We live in an increasingly complex world where both the volume of change and the pace of change are accelerating. But it is not just change that is accelerating, choice is proliferating as well. Witness the example of General Mills’ Cheerios. Introduced in 1941, there are now 13 varieties of Cheerios on the market, not including snack mixes introduced in 2008.

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Innovator Lifetime Value

As I was speaking with several of the innovation leaders at Intuit on their campus in Mountain View recently, it came to me that organizations should be seeking to build and strengthen relationships with their customers, suppliers, and other potential innovation partners in ways similar to their approach to traditional relationship marketing.

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Loyalty Beyond Reason

When it comes to displaying your love for something – person, place, or even product – you can’t get much more extreme and long-lasting than a tattoo. That kind of adoration – a desire for an all-day, every-day tribute on your own body – is clearly Lovemarks territory. In fact, when we launched Lovemarks: The Designers Edition at the Frankfurt ...

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