Tag Archives: Malcom McLean

How do you get the World to Adopt your Great Idea?

Sometimes the idea is simple and obvious but getting it adopted is very tricky.  Containerization was a massively important innovation which powered the expansion of global trade but it was a difficult idea to implement. Before containerization,  goods were physically manhandled as break bulk cargo. At the factory or warehouse goods were loaded onto a truck, driven to a port ...

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